1. Agenda - General Assembly Brighton, U.K. – May 29th, 2008
Minutes of the General Assembly 2007 – Reykjavik
Outcome of EMAC Survey
Elections New Officers
Financial Results 2007
Membership Situation
Publications & IJRM
External Relations
Future EMAC Conferences
Miscellaneous  
     

2. Overall Experience with EMAC and Loyalty
Outcome of EMAC Survey
Satisfaction with EMAC Services VS Importance of Services for Joining EMAC
Scale: 1 – 7
Overall Experience with EMAC and Loyalty
Overall experience with EMAC
5.41
Renew membership for 2009
5.81
Recommend EMAC membership to third parties
5.36
Scale: 1 – 7 2

3. Outcome of EMAC Survey Strategic Priorities Towards the Future (I)
Conferences
Overall experience with EMAC is mainly affected by members’ satisfaction with the annual conference. Hence, attention should be paid to all factors proved to affect conferences’ success, namely social events, value-for-money, quality of sessions and optimal duration.
The issue of quality of sessions was shown to be of great concern to most of the members, urging for greater efforts to be made. This should be linked to the reviewing process which seems to need further improvement.
IJRM
IJRM influences the likelihood of renewing membership, thus calling for attempts to be followed regarding its prestige, review process constructiveness and diverse readership.
Judging from: a) the perceived lack of balance between qualitative and quantitative research methods, b) the desire for issues of current concern to business practice and c) the observed focus on econometric modeling, further actions concerning EMAC publications need to be addressed.
High quality of papers should also be preserved and increased so that IJRM constitutes a useful source of marketing teaching and one of the first choices for the submission of best work. 3

4. EMAC Orientation Towards Business
Outcome of EMAC Survey
Strategic Priorities Towards the Future (II)
Other Services
Members indicated that Website functionality must be treated with greater care. Additionally, downloadable conference proceedings could contribute to the improvement of the EMAC website experience and usage, which, in turn, affects positively general satisfaction with EMAC.
Chronicle and Newspage might be further upgraded in terms of structure and informative character.
Taking into account the low usage of Teaching Portal services and the respective low satisfaction scores, this specific service should be either improved in terms of usefulness and publicity or “abandoned”.
EMAC Orientation Towards Business
The necessity to strengthen academy-industry relationships actually emerged. EMAC should respond to the call of all members seeking for closer relationships between EMAC and business community and for more practitioners participating in the conferences. 4

5. EMAC membership will be worthwhile.
Outcome of EMAC Survey
Strategic Priorities Towards the Future (III)
General Issues
Networking proves to be the only factor with an important impact both on overall satisfaction and loyalty and at the same time far below members’ expectations. Considering that for the young members it is the main reason for joining EMAC, it is a prerequisite for new members’ attraction.
Social Events are signalized as the most crucial variable influencing satisfaction with conference. Improving social events might also lead to more networking opportunities under the spectrum of a co-aligned strategy.
Attention must be given to the Membership Fee issue, which appears to influence the possibility of renewing and recommending EMAC membership.
Networking, annual conference, membership fee and IJRM should be used together, in order to make the services provided by EMAC as unique as possible.
It is a matter of addressing and improving the value-for-money issue, as members’ expectations will be more successfully met and
EMAC membership will be worthwhile. 5

6. Elections 2008 - New Officers
Vice -Presidents
External Relations
Gary Lilien
Membership
Udo Wagner
Publications
Hubert Gatignon

7. Elections 2008 - New Officers National Coordinators
Austria Adamantios DIAMANTOPOULOS
Belgium Luk WARLOP
Brazil Claudia ACEVEDO
Canada Susan REID
Croatia Durdana OZRETIC DOSEN
Finland Kristian MÖLLER
France Wolfgang ULAGA
Germany Manfred KRAFFT
Japan Hirotaka AOKI
New Zealand Rob LAWSON
U.S.A Roland RUST

8. Welcoming one new country in the Executive Committee
Welcome to Croatia

9. Our sincere thanks to those leaving the Executive Committee
Jan-Benedict STEENKAMP – Vice-President Publications
Kristof DE WULF – National Coordinator, Belgium
Elko KLEINSCHMIDT – National Coordinator, Canada
Mai ANTTILA – National Coordinator, Finland
Delphine MANCEAU – National Coordinator, France
Akihiro INOUE – National Coordinator, Japan
Gerard TELLIS - National Coordinator, U.S.A.

10. Financial Results Income & Expenditures 2007 2006 2005 € Euro
137,197.03
75.934,30
,75
Surplus
2007
2006
2005
€ Euro
27,024.07
15.737,78
13.412,83
Assets & Liabilities
2007
2006
2005
€ Euro
298,104.14
,87
,66

11. Membership situation Total number of members
members (May figures)
members
members
members
members
members
members
members
members

12. Top 5 Countries 2008 (May figures)
Membership Situation
Top 5 Countries 2007
1. U.K.
2. Germany
3. Spain
U.S.A.
5. France
Top 5 Countries (May figures)
1. U.K.
2. Germany
3. France
Spain
5. U.S.A.

13. The 5 Top Institutions for EMAC Membership
Membership Situation
The 5 Top Institutions for EMAC Membership
1. ERASMUS University, The Netherlands
2. Aarhus School of Business, Denmark
3. Bocconi University, Italy
4. University of Groningen, The Netherlands
5. BI Norwegian School of Management, Norway

14. Congratulations for outstanding loyalty
Loyal members
Congratulations for outstanding loyalty
ANTTILA
MAI
HELSINKI SCHOOL OF ECONOMICS
FINLAND
BECKMANN
SUZANNE C.
COPENHAGEN BUSINESS SCHOOL
DENMARK
JOLIBERT
ALAIN
CERAG
FRANCE
KASPER
HANS
MAASTRICHT UNIVERSITY (OF LIMBURG)
NETHERLANDS
MUEHLBACHER
INNSBRUCK UNIVERSITY
AUSTRIA
SMIDTS
ALE
ERASMUS UNIVERSITY ROTTERDAM
WIERENGA
BEREND
ERASMUS UNIVERSITY ROTTERDAM / ERIM
HOEKSTRA
JANNY C.
GRONINGEN UNIVERSITY
NETHERLANDS
LAURENT
GILLES
HEC GROUP - GRADUATE BUSINESS SCHOOL
FRANCE
SAUNDERS
JOHN
ASTON BUSINESS SCHOOL
U.K.

15. PUBLICATIONS

16. The International Journal of Research in Marketing (IJRM)
Stefan Stremersch (Erasmus U & Duke U)
&
Don Lehmann (Columbia U)
EMAC General Assembly
Brighton, United Kingdom

17. Link with the Australia-New Zealand Marketing Academy (ANZMAC).
External Relations
Link with the Australia-New Zealand Marketing Academy (ANZMAC).
2. Links to ESOMAR
3. Link with Informs Society for Marketing Science (ISMS) Practice Prize.
4. Active Linkages—We need your input!
      17 17

18. 2009: The 38th EMAC CONFERENCE hosted by Audencia, Nantes, France
Future Conferences
2009: The 38th EMAC CONFERENCE hosted by Audencia, Nantes, France
May 24-26: EMAC Doctoral Colloquium May 26-29: 38th EMAC Conference
2010: The 39th EMAC CONFERENCE hosted by Copenhagen Business School,
Copenhagen, Denmark
May 30 – June 1: EMAC Doctoral Colloquium June 1 – 4: 39th EMAC Conference

19. Miscellaneous
Q & A

20. Thank you for your attention See you all next year in… Nantes !