1. Your Personality and Tourism

2. Types Human – cities, urban life, rest clubs, sightseeing buildings
Natural – outdoors, activities in natural environments

3. Structure Structured – itinerary is planned, no surprises, done ahead
Non – structured – unplanned, flexible, freetime, spur of the moment decisions

4. Risk Factor
High Risk – activities with greater danger, extreme sports – looking for that ultimate rush!
Low Risk – low excitement, safe, comfortable, predictable

5. Materialism
Materialistic – like to buy goods including clothes, electronics, souvenirs
Non – materialistic – value experiences over materials, new relationships

6. Active – doing something, learning new skills, Skydiving, white-water rafting, hiking
Passive – watching, viewing – relaxing, suntanning,

7. Personality Introvert – shy, quiet, loner, few good friends
Extrovert – outgoing, likes people, likes being centre of attention, leaders