1. Enabling brands. Empowering people.
A virtual approach
to providing AT in education:
An international
case study
Enabling brands. Empowering people.

2. Disability Market in Brazil
R$289.5 Billion
Discretionary
Income
13 Million Elderly
Enabling brands. Empowering people. 2 2

3. Institutional Profile
Brazil’s 6th largest post-secondary institution
Private
Eight education companies – 2 basic; 1 technical; 5 higher ed.
6 brands/campuses across the country
105,000 students, 2,100 professors and 1,900 employees
Top ranked private provider in academic performance by
Ministries of the Education, Science and Technology
Enabling brands. Empowering people.

4. Problem – How to better meet the needs of students with disabilities who require AT?
Cruizero do Sol looked at how top Brazilian brands serve their customers with disabilities
Enabling brands. Empowering people.

5. Introducing
Enabling brands. Empowering people.

6. Assistive Technology 14 million Brazilians who have trouble
typing, moving a mouse or reading, can download the tools they need to navigate the web more easily free of charge.
A simple click for everyone
who finds it hard to.
Enabling brands. Empowering people. 6

7. Who benefits? Individuals with dexterity limitations
that arise from a variety of
conditions including:
Stroke or Paralysis
Arthritis
Multiple Sclerosis
Parkinson’s Disease
Cerebral Palsy
Age-related factors
Additionally, those who also have
difficulty reading because of:
Literacy deficiencies
Dyslexia or similar learning issues
Mild visual impairment
Enabling brands. Empowering people.

8. Enabling brands. Empowering people.

9. Student video interview – Meet Marco
Video couldn’t be uploaded due to space constraints. Will be uploaded to youtube shortly.
Search ‘Cruzeiro do Sol eSSENTIAL Accessibility’
Enabling brands. Empowering people.

10. Enabling brands. Empowering people.

11. Forward Outlook
Create a full desktop version for users of this AT to ensure complete online access to all learning materials
Simon Dermer – Managing Director
Aurelio Pimenta, PhD -- Account Director, Brazil / Latin America
Stephania Fincatti – Director, Digital Marketing & Communications
Special thanks to Marco in Sao Paulo for sharing his story and experience.
Enabling brands. Empowering people.