1. Marketing PLAN
November 2018

2. introduction
Marketing mission:
End state:
Mission statement:

3. contents Marketing Objectives/ KPIs SWOT Analysis Marketing Funnel
Marketing Flow
Lead Capture Flow
Inbound Marketing Activities
Outbound Marketing Activities
Our Customers
Competitor Research
Reporting
Web Development
Content
Campaign Guidelines
Social Media
Ad Budget
SEO/ Keywords
ALT Tags
Marketing Toolkit

4. marketing Objectives/kpi’S

5. MARKETING SWOT ANALYSIS
STRENGTHS
WEAKNESSES
Opportunities
THREATS

6. INBOUND
OUTBOUND
Marketing funnel

7. MARKETING FLOW
OUR MARKETING FLOW WILL BE FOLLOWED FOR EACH NEW LEAD by RESPONSIBLE DEPARTMENT 1 2
Week 1
Week 1
Week 1
Week 2 6 5 4 3
Week 6
Week 5
Week 4
Week 3 7
7 TOUCHES
Week 7

8. Lead capture flow

9. Inbound marketing activities
Key:
Increasing
SALES
BRAND
BOTH

10. Outbound marketing activities
Key:
Increasing
SALES
BRAND
BOTH

11. Our customers Persona 1: Converting this customer: Tips: Age: Gender:
Location:
Converting this customer:
Tips:
Our customers
Occupation:
Lifestyle

12. Our customers Persona 2: Converting this customer: Tips: Age: Gender:
Location:
Converting this customer:
Tips:
Our customers
Occupation:
Lifestyle

13. Our customers Persona 3: Converting this customer: Tips: Age: Gender:
Location:
Converting this customer:
Tips:
Our customers
Occupation:
Lifestyle

14. Our competitors exist in a multitude of areas
Our competitors exist in a multitude of areas. We have identified 5 competitors for each of our arms.
Business Area: 1. 2. 3. 4. 5.
Business Area: 1. 2. 3. 4. 5.
COMPETITORS
Business Area: 1. 2. 3. 4. 5.
Business Area: 1. 2. 3. 4. 5.

15. INSERT A COPY OF YOUR MARKETING REPORT

16. Website development Layout Format
ADD YOUR WEB DEVELOPMENTS TO THIS PAGE

17. WHERE DOES YOUR CONTENT COME FROM/ WHAT FORM DOES IT TAKE?
Content sources

18. Campaign guidelines
GUIDELINES FOR YOUR CAMPAIGNS

19. Social media Format Instagram Linkedin Twitter Google Plus
GUIDELINES FOR SOCIAL MEDIA POSTING
Facebook

20. Ad budget Ad Budget (per day) Total (month) Impressions/ Clicks
Google Ad-keywords
Campaign ads
Membership ads
Document ads

21. PAGE TITLE
Keyword
Page title
Heading 1
Heading 2
Heading 3
Heading 4
PAGE TITLE
Keyword
Page title
Heading 1
Heading 2
Heading 3
Heading 4
Each webpage must have a keyword which shapes SEO for that page including:
Relevant Title
H1- H4 tags correctly defined
Image ALT Tags correctly formatted
Seo/ keywords
PAGE TITLE
Keyword
Page title
Heading 1
Heading 2
Heading 3
Heading 4
PAGE TITLE
Keyword
Page title
Heading 1
Heading 2
Heading 3
Heading 4
PAGE TITLE
Keyword
Page title
Heading 1
Heading 2
Heading 3
Heading 4

22. Awol alt tags Image ALT Tags Keywords/ Phrases Web page Phrase Page
Title
ALT Tag
Web page
Phrase
Awol alt tags

23. Marketing tool kit
We use the following tools to analyse our website and SEO:
There are a number of useful tools, focus being:
ALT tags checker – Checks ALT tags on images
Keyword density checker – Checks the frequency of keywords on web page
Website Speed Test Tool- Checks the speed of the site (faster sites are given preferential treatment from search engines)
Heading tag checker- Checks heading tag hierarchy on site
Google Tag Manager- Runs our tracking scripts
Google Analytics – Analyses web traffic in various forms
Google Adwords- We place our ads here
Google Data Studio- We process our analytics reports here

24. Marketing plan
November 2018