1. 2012 Member Segmentation Region 10
Region 10 Meeting
Kolkata, India
4 March 2012
Cecelia Jankowski, Managing Director, MGA
Kuangyunn Chiu, Member Data and Research Manager, MGA
Jamie Moesch, Director, Member Strategy, MGA

2. Background & Objectives
IEEE is interested in repeating and improving on its member segmentation study, conducted in 2000, 2004 and While the earlier segmentation studies have been helpful in understanding member needs, the team would like to better target its members specifically for Online Career Resources, Continuing Education, Professional Networking Opportunities, and Member Discounts on Products and Services. Key criteria for segmentation include:
Actionability of the reliable segments.
Allow to target certain groups more effectively.
Understanding of key products and services as drivers for each group.
Continuity of past surveys.
Tracking of key products and services.
Better understanding of the geographical differences.
Over samples on selected countries.

3. Geographies Represented
Methodology
Quantitative online survey, conducted October 24-November 21, 2011
International member database sample, Total Respondents (n=7,895)
Completed Interviews: Higher grade members without graduate students (n=6,259) and student members including graduate students (n=1,636)
Margin of error: Higher grade members without GSM(1.23%), Student members including graduate students(2.4%)
Geographies Represented
Higher Grade Members (Without Graduate Students) (n=6,259)
India (n=653)
Japan (n=909)
US (n=974)
EMEA (n=1,000)
Latin America (n=924)
China (n=451)
Remaining Geographies (n=1,348)
Student Members
(Including Graduate Students) (n=1,636)
India (n=170)
Japan (n=80)
US (n=370)
EMEA (n=426)
Latin America (n=228)
China (n=108)
Remaining Geographies (n=254)

4. Margin of Error Total Region 10 2012 Margin of Error:
Higher Grade Members*
n=6,259
1.23%
Student Members**
n=1,636
2.4%
2012 Margin of Error:
Higher Grade Members*
n=2,910
1.85%
Student Members**
n=548
4.27%
*Without Graduate Student Members
**Including Graduate Student Members

5. Executive Summary

6. Executive Summary THE BIG PICTURE
(Assesment of external research firm “the Modellers”)
Members are moderately engaged, moderately satisfied
largely uncertain about how to be more involved in a way that is appropriate to their own needs and situation.
More members appear to have a “transactional” relationship with IEEE than who truly understand the organization, clearly see its value to them both professionally and personally and see a clear pathway to a satisfying experience.
While about half of HG* and 2/3 of Student** members say IEEE plays a very important role in their professional life, lack of time due to work and/or personal demands is a barrier to more active involvement for the majority of members.
Good news: about 1/3 of HG* and 60% of Students** say they expect to be more involved going forward.
*Without Graduate Student Members **Including Graduate Student Members

7. Executive Summary IMPORTANCE & SATISFACTION
THE BIG PICTURE (Assessment of external research firm “the Modellers”)
IMPORTANCE & SATISFACTION
Among HG* members, both importance and satisfaction are high for many of IEEE’s online products and services, conferences, printed transactions/journals/magazines, printed books and discounts.
Key areas of opportunity for improvement (high importance/lower satisfaction) include:
1) The human side: professional networking, local meetings with other professionals, interactions with other members.
2) The professional side: continuing education opportunities, online career resources
3) IEEE’s face to the world: Promoting technology to the general public, representation on public policy issues.
Students** place high importance/satisfaction on a list similar to the HG* members. Areas they identify for improvement include:
1) The human side: Opportunities for professional networking, local meetings with other professionals, interaction with other members.
2) The professional side: online career resources, internet video programming, awards and scholarships.
3) IEEE’s face to the world: Contributing through humanitarian efforts.
*Without Graduate Student Members **Including Graduate Student Members

8. Executive Summary A challenge to consider:
WHAT TO MAKE OF THIS?
(Assessment of external research firm “the Modellers”)
By far the most important reasons members join, and then remain members, are:
1) To remain technically current, and
2) To access IEEE publications. Students** also join and stay to enhance career opportunities.
These are very transactional reasons for membership. To deepen member engagement, it is important to identify ways to connect the member to IEEE in more personally relevant ways.
A challenge to consider:
How can we make these top two reasons more engaging?

9. State of the Membership We’ll move through this section fairly quickly as some of this is repeated from Hong Kong presentation

10. About 2/3 of members say they are “very” or “somewhat satisfied,” levels that are flat compared to 2008
Differences
( ) NC -2 +2 -1
Differences
( ) +1 -3 -1 NC +3
Top 2 Box %=68%
Top 2 Box %=66%
Talking points:
One of the goals of the segmentation will be to identify tactics that help move members up in satisfaction level. A worthwhile goal would be to shift “somewhat satisfied” members to “very satisfied.”
BASE: Higher Grade (n=6259), Students (n=1636)
Q13. Overall how satisfied are you with your IEEE membership?

11. Over all Satisfaction – Total vs R10
Overall Satisfaction are virtually the same compared total and R10
Top 2 Box %=66%
Higher Grade Member*
69%
67%
Student Member**
Top 2 B %=67%
Talking points:
One of the goals of the segmentation will be to identify tactics that help move members up in satisfaction level. A worthwhile goal would be to shift “somewhat satisfied” members to “very satisfied.”
*Without Graduate Student Members **Including Graduate Student Members
BASE: Higher Grade (n=6259), Students (n=1636)
Q13. Overall how satisfied are you with your IEEE membership?

12. R10 Members feel IEEE plays a more important role in their life
Importance of IEEE in member’s lives
R10 Members feel IEEE plays a more important role in their life
Higher Grade
Without Graduate Students
Students
Including Graduate Students
Professioanally ( % Very Important)
Professioanally ( % Very Important)
61%
70%
45%
63%
This is not surprising, since Higher Grade members are more likely to be older and have more complex lives, that make it more difficult to actively participate in the organization.
It may also be that, in these difficult economic times, when jobs are harder to come by for recent graduates, IEEE plays a more important role in preparing students for that challenge. As we analyze the segmentation data, we will be testing out this hypothesis.
Personally (% Very Importanct)
Personally ( % Very Important)
31%
49%
21%
41%
*Without Graduate Student Members **Including Graduate Student Members
BASE: Higher Grade (n=6259), Students (n=1636)
Q11. Thinking about the role IEEE plays in your life, how important is that role to you…..

13. Barrier to greater involvement for members
For HGM* key barriers include lack of time due to work and personal demands and geographic distance.
For students** key barriers include geography, expense and lack of IEEE knowledge.
Region 10
*Without Graduate Student Members **Including Graduate Student Members
BASE: Higher Grade (n=5956), Students (n=1572)
Q25. What are the barriers that prevent you from being more actively involved with IEEE?

14. Students. describe themselves as more active than Higher Grade
Students** describe themselves as more active than Higher Grade* members - R10 students even more so
Total
R10
Total
R10
23%
Top 2 B %=13%
23%
31%
To some extent this is not surprising given the more complex lives led by people who are leading full adult lives. It is more of a challenge to be active in organizations.
*Without Graduate Student Members **Including Graduate Student Members
BASE: Higher Grade (n=6259), Students (n=1636)
Q1. How active with IEEE do you consider yourself to be today?

15. Use of IEEE Products & Services

16. Since 2008, changes for originally joining are greatest among students
Since 2008, changes for originally joining are greatest among students** – with increased interest in activities, as well as networking in the profession and enhancing career opportunities
Higher Grade*
Students**
2012
(%)
Difference***
( )
To remain technically current 67 +3 60 +9
To obtain IEEE publications 62 +7 58 +1
To join IEEE Societies 44 +5 42
To enhance my career opportunities 40 -1 57
+10
To network with others in the profession 39 45
+12
To enhance my stature within the profession 38 37 -2
For continuing education 34 +8
To participate in local IEEE activities 24 NC
+15
To obtain a reduced registration fee at IEEE conferences 21 32 -5
To give back to my profession 19 +6
A professor suggested it 18 -4 29 -3
Recommended by colleague 16 NA 23
To participate in student branch activities 15 48
+16
To have access to discounts on professional and personal services 14 22
To access insurance 11 +2 3
To give back to the world community
To participate in standards development 10 +4
To obtain an IEEE alias with virus protection 7 12
To participate in public policy 4
Through a membership drive 9
To participate in student contests 31
+13
This increased mention of
Regional level comparison not available
= change is statistically significant
*Without Graduate Student Members **Including Graduate Student Members
***Percentage point change. NC = no change. NA= not asked.

17. Since 2008, changes in reasons for maintaining IEEE membership are greatest among students** – with the exception of continuing education, which is up about 10% for both groups
Higher Grade*
Students**
2012
(%)
Difference***
( )
To remain technically current 70 -2 62
To obtain IEEE publications 59 -3 57
-11
For continuing education 40 +9 48
+10
To network with others in the profession 39 +1 44 NC
To join IEEE Societies 37 42 -4
To enhance my career opportunities 34 +2 56 +4
To enhance my stature within the profession
To participate in local IEEE activities 25 -1 +6
To give back to my profession 23 -5
To obtain a reduced registration fee at IEEE conferences 21 -6
-12
To access insurance 17 4
To have access to discounts on professional and personal services 16 -9
To obtain an IEEE alias with virus protection 14
To give back to the world community
To participate in standards development 11 19
To participate in public policy 5 NA 9
To participate in student branch activities 38
+11
To participate in student contests 31
= change is statistically significant
Regional level comparison not available
*Without Graduate Student Members **Including Graduate Student Members
***Percentage point change. NC = no change. NA= not asked.

18. Less critical strength
Satisfaction by Importance – Higher Grade Members Without Graduate Students (2012) - Total
Top 2/3 Box
Less critical strength
More critical strength
Lower priority improvements
Top improvement opportunity
Arrows: statistically significant change in satisfaction
BASE: Higher Grade (n=6259) Q10. Thinking about the types of products and/or services you may expect a professional association to offer, please indicate how important each of the following items is to you. Use a 1 to 5 scale. Q12. Now thinking about your IEEE membership, how satisfied are you with each of the products and/or services as offered by your IEEE membership. Use a 1-10 scale.

20. Significantly higher (red)/lower (blue)
BASE: Higher Grade (n=6259) Q10. Thinking about the types of products and/or services you may expect a professional association to offer, please indicate how important each of the following items is to you. Use a 1 to 5 scale. Q12. Now thinking about your IEEE membership, how satisfied are you with each of the products and/or services as offered by your IEEE membership. Use a 1-10 scale.

21. Less critical strength
Satisfaction by Importance – Student Members Including Graduate Students (2012) - Total
Top 2/3 Box
Less critical strength
More critical strength
Lower priority improvements
Top improvement opportunity
Arrows: statistically significant change in satisfaction
*Without Graduate Student Members **Including Graduate Student Members
BASE: Students (n=1636) Q10. Thinking about the types of products and/or services you may expect a professional association to offer, please indicate how important each of the following items is to you. Use a 1 to 5 scale. Q12. Now thinking about your IEEE membership, how satisfied are you with each of the products and/or services as offered by your IEEE membership. Use a 1-10 scale.

22. 4/4/2019

23. Significantly higher (blue)/lower (red)
4/4/2019
*Without Graduate Student Members **Including Graduate Student Members
Significantly higher (blue)/lower (red)

24. 2012 IEEE Member segmentation
4/4/2019

25. What is Segmentation?
Market segmentation is the process of dividing the market into smaller, more homogeneous subgroups. This can be based on demographics, products/services sold, psychographics(values), and needs.
Reminder: IEEE is relatively homeogeneous as a whole so our segments are relative and not perfectly separate and distinct.

26. 2012 vs 2008 2008 Segmentation 5 segments (students included)
2012 Segmenation
10 segments
5 Higher Grade segments not including GSM
5 Students segments including GSM
4/4/2019

27. Higher Grade (without Graduate Students) Segment Summary

28. Higher Grade Without Graduate Students Segment Distribution
Highly educated members whose values do not align well with IEEE and feel little connection. They tend to have language issues and are concentrated in Asia/Pacific, leading to a geographical barrier.
Segment 1
Older members whose disengagement stems mainly from a lack of time and lack of interest. They are not inclined to give back to the organization and prefer others to lead it. The IEEE vision is less relevant, but many are using IEEE for insurance benefits.
Segment 4
Members (geographically skewed to EMEA) who want to be more involved and hold leadership positions in the future, but do not know how and have not been invited to do so. They feel products and services are difficult to use. Because of this, satisfaction is low and they are the least inclined to renew their membership.
Segment 2
Young members who are connected to IEEE’s vision and want to be more involved. Career services, networking, education, and social media/online tools are very important to them.
Segment 3
Older members, concentrated in educational institutions, that are satisfied with IEEE and are interested in sharing with others. They are actively involved with both networking and volunteering.

29. Segment Summary Example Higher Grade (w/o GSM)– Segment 2
see appendix for detail on other segments
4/4/2019

30. SEGMENT SUMMARIES
Example
4/4/2019

31. Segment 2 Overview S I G N I F I C A N T D I F F E R E N C E S
% of HG Members
Segment 2 Overview
Young members (disproportionate concentration in Asia Pacific) who are connected to IEEE’s vision and want to be more involved. Career services, networking, education, and social media/online tools are very important to them.
PROFILE
Age: Less than 30
29%
Age: 30-40
16%
Age: 40-50
21%
Age: 50+
34%
Male
81%
Female
11%
Years of Service: <2
39%
Years of Service: 3 to 5
12%
Years of Service: 6 to 10
14%
Years of Service: 11 to 20
19%
Years of Service: 20+
Some college 3%
Vocational/Technical
Bachelor’s Degree
25%
Graduate Degree
33%
Doctoral Degree
US Total
46%
Canada
EMEA
Latin America 6%
Asia Pacific
Private industry
36%
Public/government
Educational institution
28%
Non-profit institution (non-educational)
Self-employed/consulting 5%
To remain technically current
76%
To obtain IEEE publications
65%
For continuing education
51%
To network with others in the profession
50%
To join IEEE Societies
49%
IEEE`s role in the industry is not important.
Feeling my organization has influence is important.
Communication is one-way with IEEE.
I feel like IEEE listens to me.
IEEE is an organization that cares.
IEEE seems disconnected.
I believe IEEE membership sets me apart.
IEEE membership does not set me apart.
IEEE has a strong organizational spirit.
IEEE does not have much organizational spirit.
IEEE affords access to the wisdom of leaders in the industry.
IEEE does not afford access …
IEEE membership gives me more control of the direction of my career.
IEEE does not give me control…
IEEE membership enhances my value to my employer.
IEEE membership does not affect evaluations.
I want to be more actively involved.
I am satisfied with my current level of involvement.
S I G N I F I C A N T D I F F E R E N C E S

32. Segment 2 Overview Continued
% of HG Members
Segment 2 Overview Continued
Young members (highly concentrated in Asia Pacific) who are connected to IEEE’s vision and want to be more involved. Career services, networking, education, and social media/online tools are very important to them.
PROFILE
Age: Less than 30
29%
Age: 30-40
16%
Age: 40-50
21%
Age: 50+
34%
Male
81%
Female
11%
Years of Service: <2
39%
Years of Service: 3 to 5
12%
Years of Service: 6 to 10
14%
Years of Service: 11 to 20
19%
Years of Service: 20+
Some college 3%
Vocational/Technical
Bachelor’s Degree
25%
Graduate Degree
33%
Doctoral Degree
US Total
46%
Canada
EMEA
Latin America 6%
Asia Pacific
Private industry
36%
Public/government
Educational institution
28%
Non-profit institution (non-educational)
Self-employed/consulting 5%
To remain technically current
76%
To obtain IEEE publications
65%
For continuing education
51%
To network with others in the profession
50%
To join IEEE Societies
49%
Cumulative Years of Service: 2 or Less
Top 2 Box Importance: Printed career resources
Top 2 Box Importance: Internet video programming of conferences
Top 2 Box Importance: Forums, newsgroups, and other online collaboration tools
Future Use -Continuing education -- Somewhat more than the past year
Reason for Society : To get access to continuing education opportunities
Top 3 Box Professional Importance
Top 2 Box Importance: IEEE online communities
Product Usage Quartiles -- 4 (High Product Use)
Top 2 Box Importance: Awards and scholarships
Top 2 Box Importance: Social networking (such as Facebook, LinkedIn, Google+)
Discount Code: Recent Graduate
Top 3 Box Satisfaction: Printed career resources
Top 2 Box Importance: Printed copies of standards
Top 3 Box Personal Importance
Age: Less Than 30
Product Satisfaction Quartiles -- 4 (High Product Satisfaction)
Age Quartiles -- 1 (Young Members)
Top 3 Box Satisfaction: Continuing education opportunities
Future Use -Continuing education -- Much more than the past year
Future Use -Professional networking -- Much more than the past year
IEEE Importance Quartiles -- 1
Reason Maintain : To access insurance
S I G N I F I C A N T D I F F E R E N C E S

33. Satisfaction by Importance – Higher Grade Without Graduate Students Segment 2
More critical strength
Less critical strength
Satisfaction (Mean=54%)
Lower priority improvements
Top improvement opportunity
Importance (Mean=67%)

34. Higher Grade Without Graduate Students Segment Descriptors
ATTITUDINAL SUMMARY
Feel IEEE membership does not help them control the direction of their career.
Satisfied with current level of involvement.
Are not focused on giving back.
Recognition is not a primary focus.
Do not value interaction with other members.
Feel IEEE’s organizational influence is important.
Feel like IEEE listens and is an organization that cares about them.
Believe IEEE membership sets them apart.
Think IEEE has a strong organizational spirit.
Provides access to wisdom of leaders in the field.
Membership provides more control over career direction.
IEEE provides enhanced value to employers.
Want more active involvement.
Satisfied with their current involvement in IEEE and feel the opportunities for involvement are clear.
Feel like IEEE listens.
Are opinion leaders.
Local participation makes them feel connected.
Feel society participation is critical and makes them feel connected.
Want to be more engaged and active.
Feel IEEE clearly communicates.
Feel members are recognized and honored.
Consider themselves to be a valuable part of the organization—are welcome and would be missed.
Want to be more actively involved.
Feel involvement opportunities are unclear.
Do not think that IEEE clearly communicates and that the communication is one-way.
Feel like an outsider.
Think IEEE seems disconnected.
Unaware of how volunteers are honored.
Don’t feel like they would be missed.
IEEE does not afford access to wisdom of industry leaders.
Feel IEEE lacks organizational spirit.
Do not feel values align with IEEE.
Feel IEEE’s role in the industry is not important.
BEHAVIORAL SUMMARY/ CHARACTERISTICS
Joined and maintained membership with IEEE to access insurance.
Likely to have 20+ years of service.
Highly concentrated in the US.
Older members.
Low importance of IEEE.
Less than 2 years of service.
Feel career resources, continuing education, Internet conferences, and online resources are important.
High IEEE product usage.
Hold or have held leadership positions in their society.
Actively volunteer for IEEE activities and technical society activities.
Joined societies to volunteer, interact with others, and contribute to their profession.
Familiar with the organizational vision.
Highly satisfied with IEEE products.
Highly involved in IEEE activities.
Lack knowledge on how to get involved.
Lack the invitation to be involved.
Younger members (Age: )
Barriers to involvement are high.
Highly educated.
Concentrated in Asia/Pacific.
Low US member population.

35. Current IEEE Satisfaction
T2B=80%
T2B=78%
T2B=67%
T2B=60%
T2B=54%
35%
14%
20%
20%
11%

36. Higher Grade Without Graduate Students Segment Distribution
USA
Canada
Total
Europe, Africa, Middle East (EMEA)
Latin America
Asia/Pacific

37. Higher Grade Without Graduate Students Reasons for Joining
Europe, Africa,
Middle East
Asia/
Pacific
Total
USA
Latin America
Canada
To remain technically current
To obtain IEEE publications
To join IEEE Societies
To enhance my career opportunities
To network with others in the profession
To enhance my stature within the profession
For continuing education
To participate in local IEEE activities
To obtain a reduced registration fee at IEEE conferences
To give back to my profession
A professor suggested it
Recommended by colleague
To participate in student branch activities
To have access to discounts on professional & personal services
To access insurance
To give back to the world community
To participate in standards development
To obtain an IEEE alias with virus protection
To participate in public policy
Through a membership drive
To participate in student contests
Q3. Please indicate the major reasons you originally joined IEEE. Please select all that apply.

38. Higher Grade Without Graduate Students Products and Services
37%
I find the number of products and services offered by IEEE somewhat overwhelming and would prefer they offer fewer products and services that are more relevant to what I need.
The broad variety of products and services offered by IEEE is great in my opinion there can never be too many to choose from.
34%
40%
41%
Total
USA
Canada
Europe, Africa, Middle East(EMEA)
Latin America
Asia/Pacific
36%
R10
41%

39. Higher Grade Without Graduate Students Products and Services (Continued)
41%
45%
I find IEEE’s products and services easy to access and easy to use.
It seems that IEEE’s products and services are sometimes hard  to access and difficult to use.
41%
34%
38%
Total
USA
Canada
Europe, Africa, Middle East(EMEA)
Latin America
Asia/Pacific
R10
40%

40. Importance at Region Level: Major Differences Highlighted
Major differences defined as 10 points differ from total – green (positive) and red (negative)

41. Satisfaction at Region level : Major Differences Highlighted
Major differences defined as 10 points differ from total – green (positive) and red (negative)

42. Strategic Focus: Higher Grade Members Without Graduate Students
(Assessment of external research firm “the Modellers)
PRIORITY #1: Segment 4 (20%):
Why?
They are younger, want to be involved and are willing to be engaged but don’t know how. High concentration in EMEA
They are most at risk - - lowest likelihood to renew
How?
Step 1: Reach out to them and show them a clear pathway to involvement
Step 2: Put career resources, networking and continuing education opportunities in front of them
PRIORITY #2: Segment 3 (20%)
They are your “tribal elders,” heavily academic, very involved in societies, willing to volunteer, wanting to network more and wanting to contribute to the profession
They seek more opportunities for professional networking. Be sure to communicate about the networking value of societies and invite them to professional networking events.
Give them an opportunity to influence others. They may be good people to connect with Segment 4.

43. Strategic Focus: Higher Grade Members Without Graduate Students
(Assessment of external research firm “the Modellers)
PRIORITY #3: Segment 2 (14%):
Why?
These are your future leaders, young go-getters who are already very involved and are major fans of so much of what IEEE offers. High representation in APAC
Despite their high involvement, they are not so sure they would be missed if they were gone.
How?
These members want to achieve higher status levels.
Provide reinforcement, recognition and reward.
Give them more opportunity to spread their enthusiasm to other members - - they may also be candidates for linking to those in segment 4.
In this segment, intended future use of the four key improvement areas is double or more. They are prime targets for these areas.

44. Students (including Graduate Students) Segment Summary

45. Students Including Graduate Students Segment Distribution
Members who are dissatisfied with IEEE. They are unclear on the benefits offered and feel the role of the organization is unimportant.
Segment 1
Student members who are highly engaged and take on leadership roles.
Segment 4
Student members who are satisfied with their current connection to IEEE. They feel the activities are expensive, but have interest in continuing education and networking.
Segment 2
Students who have both the time and desire to be more active with volunteer and leadership roles, but have not been asked and do not know how to get involved.
Segment 3
Undergraduate students with part-time employment who value IEEE’s career resources, but do not feel it is essential to be involved with the organization.

46. Students Including Graduate Students Segment Descriptors
ATTITUDINAL SUMMARY
Feel like IEEE listens to them.
Consider IEEE’s organizational influence important.
Have available time to volunteer.
Perceive IEEE to be caring, approachable, humanitarian, and responsive.
Organization is personally and professionally important.
Highly satisfied with many IEEE activities and products.
Feel IEEE is a good value for the price.
Students who prefer to lead.
Feel IEEE membership sets them apart.
Feel like an outsider.
Think about giving back.
Feel communication is one-way.
Would like to be a leader.
Activity helps them feel connected.
Want to be more actively involved.
Prefer to let someone else lead. Do not feel leadership roles are important.
Compete with self more than others.
Value public-policy- related activity.
Recognition is not a primary focus.
It is difficult to volunteer time.
IEEE’s role in the industry is not that important.
Who are satisfied with their current connection to IEEE. Feel the activities are expensive, but have interest in continuing education and networking
Don’t feel they are afforded access to industry leaders’ wisdom.
Are unclear on opportunities and benefits are for involvement.
Do not see significance of IEEE membership to tech professionals.
Do not feel that they are set apart by their IEEE membership.
Even with participation, do not feel connected.
Are not focused on giving back.
Feel IEEE lacks organizational spirit.
Are focused on professional gain from IEEE.
Aren’t like other IEEE members.
Values are not aligned with IEEE.
BEHAVIORAL SUMMARY/ CHARACTERISTICS
Heavily concentrated in Latin America.
Familiar with the organizational vision.
Very active with IEEE.
Have or hold leadership positions.
Maintain membership to participate in student branch activities and contests.
Very likely to recommend IEEE.
Lack the knowledge on how to get involved.
Heavily concentrated in the US.
Aged
Lack time because of personal demands.
Heavily concentrated in Asia Pacific, specifically India.
Value career and employment resources.
Heavily concentrated in EMEA.
Will use professional networking resources at about the same level.

47. Current IEEE Satisfaction
T2B=73%
T2B=73%
T2B=69%
T2B=64%
T2B=44%
17%
24%
17%
27%
15%

48. Students Including Graduate Students Segment Distribution
USA
Canada
Total
Europe, Africa, Middle East (EMEA)
Latin America
Asia/Pacific

49. Students Including Graduate Students Reasons for Joining IEEE
Europe, Africa,
Middle East
Latin America
Asia/
Pacific
Total
USA
Canada
To remain technically current
To obtain IEEE publications
To enhance my career opportunities
To participate in student branch activities
To network with others in the profession
To join IEEE Societies
To participate in local IEEE activities
For continuing education
To enhance my stature within the profession
To obtain a reduced registration fee at IEEE conferences
To participate in student contests
A professor suggested it
Recommended by colleague
To have access to discounts on professional and personal services
To give back to my profession
To give back to the world community
To participate in standards development
To obtain an IEEE alias with virus protection
Through a membership drive
To participate in public policy
To access insurance
Q3. Please indicate the major reasons you originally joined IEEE. Please select all that apply.

50. Students Including Graduate Students Products and Services
38%
36%
I find the number of products and services offered by IEEE somewhat overwhelming and would prefer they offer fewer products and services that are more relevant to what I need.
The broad variety of products and services offered by IEEE is great in my opinion there can never be too many to choose from.
37%
42%
32%
Total
USA
Canada
Europe, Africa, Middle East(EMEA)
Latin America
Asia/Pacific
R10
40%

51. Students Including Graduate Students Products and Services (Continued)
48%
45%
I find IEEE’s products and services easy to access and easy to use.
It seems that IEEE’s products and services are sometimes hard  to access and difficult to use.
33%
46%
48%
Total
USA
Canada
Europe, Africa, Middle East(EMEA)
Latin America
Asia/Pacific
R10
52%

52. Other detail that will also become available as a result of segmentation study:
Society vs. non-Society members
Region detail
Priority countries
Demographics by region
In Appendix already
Demographic information overall
(e.g. age, education, industry, income, etc.)
Attitudinal and behavioral questions
4/4/2019

53. Next Steps
Continue on Member Experience Roadmap improvements plans; still correct focus areas
Develop our own action and prioritization plans based on member segments
Complete regional reports
Some extra digging to understand significant differences in Region 9
Reports and recommendations to leaders
Detail for priority countries (analysis underway)
Provide detail on society members to TA strategic planning
4/4/2019

54. Thank You!