1. The Heaviest Video Streamers Watch Nearly As Much Television As All Other Streamers
These “super” video consumers that identify as the “heaviest” streamers only watch 6% less TV than the lightest streamers and actually watch 11% more TV than the non-streamers within internet homes 1
Source: VAB analysis of Nielsen Total Audience Report, Q1’16; based on cross-platform homes ranked by in-home streaming behavior. 1/1/16-3/31/16 via Nielsen NPOWER/Cross-Platform Homes Panel for P2+. Streaming based on home PC only. Chart based on “average daily minutes”