1. ADIA
Maddie Peters

2. What is AIDA?
AIDA is a model used for marketing, advertising, and sales approach, designed to provide insight into the customer’s mind and generate sales

3. History of AIDA Developed in 1898 by St. Elmo Lewis
He was a brilliant thinker, wrote books, articles, and gave speeches
Created while working at the National Cash Register Company
Developed to explain personal selling

4. What Does AIDA Stand For?
Awareness- Creating brand awareness or affiliation with your product or service
Interest-generating interest in the benefits of your product or service, and to encourage the buyer to research further
Desire-create an “emotional connection” for the product, moving the consumer from “liking it” to “loving it”
Action- move the buyer to interacting with your company by phone calls, newsletters, or brochures

5. Used for?
Business advertising
Marketing
Public relations

6. Advantages of using AIDA
It’s been proven to work since the 1800’s
You have a layout for your marketing and advertising
It’s easy to understand

7. Disadvantages of using AIDA
Not using it or using it poorly

8. Using AIDA model-Awareness
How do we make buyers aware of our products or services?
What is our outreach strategy?
What tools or platforms do we use?

9. Example of Awareness

10. Using AIDA model- Interest
How will we gain their interest?
What is our content strategy?
What will make them buy our product?

11. Example of Interest

12. Using AIDA model-Desire
What makes our product desirable?
How to we interact with our customers to make a connection?
What makes our product better than others?

13. Example of Desire

14. Using AIDA model-Action
Is it easy for consumers to connect with our company?
What are our ways of advertising?
Do we have a website, Facebook page, or phone number available?
Is our advertising persuasive?

15. Example of Action

16. Bad Example

17. Good Example

18. Video

19. Citations
“The AIDA Model.” Smart Insights, 21 Oct. 2013, strategy/offer-and-message-development/aida-model/.
“AIDA.” Oxford Reference, 16 June 2017,
Suggett, Paul. “The AIDA Model and How to Use It.” The Balance Careers,
“What Is AIDA Marketing Model? - Definition from WhatIs.com.” WhatIs.com, whatis.techtarget.com/definition/AIDA-marketing-model.
Alighieri, Lori, director. AIDA Model. YouTube, YouTube, 15 Oct. 2015,