1. Association Rules :A book store case

2. Association Rules
A learning method that attempts to capture associations between groups of items.
literature
Market Basket Analysis
Affinity analysis
In association rule analysis the timing of the purchases is not the crucial matter, but the association is.

3. Reporting format
1) Binary format 2) Item list format

4. Application of association rules-Amazon
1) sidebar ad 2) arrangement of items in a store

5. Deciding important and meaningful rules
Among many association rules, filter and determine meaningful rules based on support values and confidence values: 1) determining support and confidence level 2) eliminate associations less than minimum support 3) eliminate associations less than minimum confidence The larger the minimum support and confidence requirements, the fewer rules will be determined.