1. The Business Model Canvas
Customer Relationships (CR)
Key Partners (KP)
Key Activities (KA)
Value Proposition (VP)
Customer Segments (CS)
SDOs
Government
NDOs
IEEE SEC
Universities
Policy Makers
Competitors (IEC, ISO, ANSI)
Potential Partners and collaborators
IEEE Volunteers and Members
More Products
Delivery Platform
Outreach and Marketing Campaigns
Create Educational Materials
Recruit/ID groups of people to create and deliver content
Create a competitive advantage through standards education
Real-World application of tech
Main source “go to” source for standards educ.
The trusted source
IEEE brand
Continuum of content
Content for Students and Educators
Give engineers an understanding of Stds and their importance
Empowerment
Students—enhance job potential
Make training relevant
Students
Industry
Policy Makers
Faculty
SDOs
Governments
NDOs
Educators
Professionals
Key Resources (KR)
Channels (CH)
Content SMEs
Brand and reach
Student Chapters and HKN
IEEE Brand
SEC Members
SMEs
Trystandards.org
SDOs
Governments
NDOs
IEEE Channels
Partners and volunteers
Student chapters
Cost Structure (C$)
Revenue Stream (R$)
Production Costs
Volunteer and Staff Time
Marketing
Direct Sales
Licensing
Contract Work
Certification
4/4/2019

2. Key Partners SDOs Government NDOs IEEE SEC Universities Policy Makers
Competitors (IEC, ISO, ANSI)
Potential Partners and collaborators
IEEE Volunteers and Members
4/4/2019

3. Key Activities More Products Delivery Platform
Outreach and Marketing Campaigns
Create Educational Materials
Recruit/ID groups of people to create and deliver content
4/4/2019

4. Key Resources Content SMEs Brand and reach Student Chapters and HKN
IEEE Brand
SEC Members
SMEs
4/4/2019

5. Value Proposition
Create a competitive advantage through standards education
Real-World application of tech
Main source “go to” source for standards educ.
The trusted source
IEEE brand
Continuum of content
Content for Students and Educators
Give engineers an understanding of Stds and their importance
4/4/2019

6. Customer Relationships
Empowerment
Students—enhance job potential
Make training relevant
4/4/2019

7. Channels Trystandards.org SDOs Governments NDOs IEEE Channels
Partners and volunteers
Student chapters
4/4/2019

8. Customer Segments Students Industry Policy Makers Faculty SDOs
Governments
NDOs
Educators
Professionals
4/4/2019

9. Cost Structure Production Costs Volunteer and Staff Time Marketing
4/4/2019

10. Revenue Stream Direct Sales Licensing Contract Work Certification
4/4/2019

11. Next Steps Review and decide which elements to keep
Focus on a sub-project and apply the BMC plan
Confirm that the new sub-project matches the ideals of the overall BMC for Standards
4/4/2019