1. Examples of Successful Campaigns
Ian Martin Web Communications Unit

2. Advantages of Online Campaigns
Low cost
High Speed
Global Reach
On Target

3. Examples of Successful Campaigns

4. Million Dollar Homepage
Novelty
Media Attention
Small outlay

5. Take Note (Staedtler) Free functionality User-generated
Effective use of media

6. Feed me Better Celebrity endorsement Cross-media Timely

7. Christian Aid week
Simple
Recognisable
Eye-catching

8. LabourStart Global network Multilingual
Global network
Multilingual
Uses technology (rss, podcasts, video, radio)

9. Methods of promotion Related Websites Search engines Directories
Press/friend release
Blogs
Myspace
YouTube
Social Bookmarking

10. EI can reach (and help you to reach):
30,000,000 teachers
384 affiliates
168 countries

11. So how do we put this into practice?
Well, we don’t. Yet

12. Education International is involved with 3 campaigns
World AIDS Day
Global Action Week
World Teachers’ Day

13. World Teachers’ Day Target: Government, Teachers, Students
Message The Important role of teachers; the conditions necessary for them to perform that role
Outcomes Teachers are respected and paid well 5 October is recognised as WTD That the 1966 Rec is implemented

14. World Teachers’ Day 2008 Concerted effort to reach students
Push/pull web strategy
Target the mainstream media

15. LabourStart: A case study