1. Online contests Dos and donts Digital Marketing First October 22 nd 2009 Gerda Van Damme Dreammachine See NOTES for the text

15. Conclusion Contests form a splendid and cost effective way to – communicate with your audience – engage them with your brand – make commodity products exciting – enrich your user database Every contest is different and needs its own approach. – Select your tactic in function of your objectives and strategy – and control the integrity of your data