1. Agenda - General Assembly Copenhagen, Denmark – June 3, 2010
Minutes of the General Assembly 2009 – Nantes
EMAC Survey & Heads of Marketing Department Forum
Distinguished Marketing Scholar Award
Elections New Officers
Financial results 2009
Membership situation
Publications
External Relations
Future EMAC conferences
EMAC 2010 conference
Miscellaneous  
     

2. EMAC 2010 Membership Survey Veronica Wong
Objectives of the Survey
Ascertain members’ needs, expectations, and satisfaction
Monitor and identify changes (2008 vs 2010)
Inform strategic priorities 2 2

3. Sample and Demographics
EMAC 2010 Survey
Sample and Demographics
246 out of 936 members responded (26% response rate)
New members (62%, who joined EMAC in the last 10 years)
Males (60%)
Residents of Europe (72%)
Young members (37% in their thirties; 23% aged thirty or less)
A larger proportion of younger members and PhD candidates compared to Survey 3 3

4. EMAC Survey 2010 VS. 2008
Importance of Services for Joining Academic Association (1: Low importance, 7: High importance)
Conference(s)
Journal(s)
Networking
Membership fee
Web presence
Other publications
(p<0.05) 4 4

5. EMAC Survey 2010 VS. 2008
Satisfaction with Each EMAC Service (1: Low satisfaction, 7: High satisfaction)
Annual conference
IJRM
Networking
Newsletter
Chronicle
Website
Membership fee
Academic Resource Portal
(p<0.01)
(p<0.05) 5 5

6. Attributes of IJRM (1: Totally disagree, 7: Totally agree)
EMAC Survey 2010 VS. 2008
Attributes of IJRM (1: Totally disagree, 7: Totally agree)
The journal has highly qualified reviewers
The journal has a good overall reputation (prestige)
Publications in the IJRM have a high impact on career development
The review process is constructive
The journal has a diverse readership
The journal is my first choice in submitting my best work
(p<0.05) 6 6

7. Published Work in IJRM (1: Totally disagree, 7: Totally agree)
EMAC Survey 2010 VS. 2008
Published Work in IJRM (1: Totally disagree, 7: Totally agree)
(p<0.05)
high quality papers
diversity of European marketing research
European-based research
balance between qualitative and quantitative research methods
quantitative/econometric modeling
qualitative research methods
of current concern to business practice
relevant to managers
insight into practice of marketing 7 7

8. Importance in influencing satisfaction
CONFERENCE: Satisfaction with attributes and effect on
overall satisfaction with Conference
Level of satisfaction
Importance in influencing satisfaction
Higher
Lower
Networking*;
Social event*
Quality of sessions**;
Value-for- money**
Rotation of host/country;
Diversity of topics
Regression of satisfaction with attribute on overall satisfaction: * p< 0.05; **p< 0.01; Adj R2 =0.46, F=19.11, p<0.01 8

9. Importance in influencing satisfaction
IJRM: Agreement with attributes and effect on
overall satisfaction with IJRM
Level of agreement
Importance in influencing satisfaction
Higher
Lower
Highly qualified reviewers*
First choice for submitting best work;**
Diverse readership**
Prestige;
High impact on career development
Regression of agreement levels on overall satisfaction: * p< 0.05; **p< 0.01; Adj R2=0.51; F=34.45, p<0.01 9

10. EMAC 2010 Survey Experience with other EMAC services
Chronicle & Newsletter
Structure good
Informative (general and specific to European academics)
Lower score for Educational character Website
Usefulness
Ease of use
Online job market Academic Resource Portal
Structure
Participation among members felt to be low 10 10

11. EMAC 2010 Survey
Regression analysis: Effects of satisfaction with each EMAC service on overall Experience, Renewal, & Recommendation
p<0.05
p<0.01
Membership
Fee
Networking
IJRM
Annual
Conference
Recommending
EMAC
Renewing
Overall Experience/
Satisfaction
Dependent Variables
Independent Variables 11 11

12. EMAC Survey 2010 VS. 2008
Difference in Mean Scores between General Satisfaction with EMAC Services and Importance of Services for Joining Association
Conference(s)
Journal(s)
Networking
Membership fee
Web presence
Other publications 12 12

13. EMAC 2010 Survey
Summary
Overall EMAC SATISFACTION: 4 KEY DRIVERS - Conferences, Networking, IJRM – satisfaction level also HIGH - Membership fee – satisfaction level LOW(er)
What about LOYALTY (renewal and recommendation)? - Membership fee and Annual Conference the only two that dominates
What are the GAPS in expectation vs satisfaction? - Website, Newsletter, Chronicle - Exceed expectations - Conference, IJRM, Networking, Membership fee – gaps created by higher member expectations 13 13

14. EMAC 2010 Survey
Strategic Implications I Doing the best we can to meet and exceed members’ expectations and deliver superior value-for-money….
Membership fee - Reduce? - Increase to generate revenue to create and enhance services? - Avoid ‘price myopia’, adhere to ‘value-based’ pricing
Conferences: - Reinforce success factors: high quality paper sessions, value-for- money, networking opportunities, and social events 14 14

15. Strategic Implications II
EMAC 2010 Survey
Strategic Implications II
IJRM: A positioning problem, fixed this through editorial policy, & assiduously communicating evidence of its current ‘true form’ - Redress perceived bias (towards quantitative/econometric/modeling research) which may be barrier to ‘first choice’ - Emphasize evidence for openness to diverse methodologies (qualitative, exploratory, and conceptual works) and topics - Management- and industry- orientation to be encouraged.
Networking: - Better utilize Website as communications and social networking channel - More creatively deploy recently upgraded Academic Research Portal - Tap EMAC’s changing member demographics 15 15