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Quantitative vs Qualitative Research

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Presentation on theme: "Quantitative vs Qualitative Research"— Presentation transcript:

1 Quantitative vs Qualitative Research

2 Quantitative Research: A type of educational research in which the researcher decides what to study.
Qualitative Research: A type of educational research in which the researcher relies on the views of the participants.

3 Quantitative research
Quantitative research looks at patterns in numeric data. Quantitative research gathers data in numerical form which can be put into categories or measured in units of measurement. This type of data can be used to construct graphs and tables.

4 Qualitative Research Qualitative research gathers information that is not in numerical form. Qualitative data is typically descriptive data. When you think of qualitative data, Think of the word 'quality' – because in qualitative analysis we are taking a deep quality look at a phenomenon.

5 Quantitative Research Examples
Application forms Closed ended Questionnaires IQ Tests Measurements

6 Qualitative Research Examples
Diary accounts Document review Open ended Questionnaires Unstructured interviews Unstructured observations

7 Purpose Quantitative Research:
To test hypotheses, look at cause &effect, & make predictions. Qualitative Research: To understand & interpret social interactions.

8 Group Studied: Quantitative: Larger & randomly selected Qualitative: Smaller & randomly selected

9 Type of Data Collection
Quantitative: Numbers and statistics Qualitative: Words, images, or objects

10 Type of Data Collection
Quantitative: Quantitative data based on precise measurements using structured & validated data-collection instruments. Qualitative: Qualitative data such as open – ended responses, interviews, participant observations, field notes, & reflections.

11 Results Quantitative: Generalizable findings that can be applied to other populations Qualitative: Particular or specialized findings that is less generalizable.

12 Final Report Quantitative: Statistical report with correlations, comparisons of means, & statistical significance of findings. Qualitative: Narrative report with contextual description & direct quotations from research participants.

13 What is to be observed? Quantitative: ¤ Quantities ¤ Scales ¤ Trends Qualitative: ¤ Qualities ¤ Behavior ¤ Complexities

14 What are the type of questions asked?
Quantitative: ¤ How many? ¤ What? Qualitative: ¤ Why? ¤ How?


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