1. RUSSIAN MEDIA MARKET OVERVIEW
JANUARY – DECEMBER 2018

2. TOTAL MARKET JAN-SEP’2018

3. TOTAL MARKET JAN-SEP’2018 +12% +1% +22% -10% 0% MARKET GROWTH
130.5 bln RUB,
40% of market
+1%
11.6 bln RUB,
4% of market
MARKET GROWTH
+22%
141 bln RUB,
43% of market
-10%
12.9 bln RUB,
4% of market 0%
31.1 bln RUB,
10% of market
Source: ACAR

4. TOP CATEGORIES JAN-DEC’2018

5. TOP CATEGORIES JAN-DEC’2018
ALL MEDIA
Source: Mediascope (TV, Press, Radio, OOH). TV 2017 budgets were adjusted

6. TOP CATEGORIES JAN-DEC’2018TV
Source: Mediascope (TV). TV 2017 budgets were adjusted

7. TOP CATEGORIES JAN-DEC’2018
RADIO
Source: Mediascope (Radio Nat+Loc)

8. TOP CATEGORIES JAN-DEC’2018
PRESS
Source: Mediascope (Press)

9. TOP CATEGORIES JAN-DEC’2018
OOH
Source: Mediascope (OOH)

10. TOP ADVERTISERS JAN-DEC’2018

11. TOP ADVERTISERS JAN-DEC’2018
ALL MEDIA
Source: Mediascope, AdFact Monitoring (TV, Press, Radio, OOH). TV 2017 budgets were adjusted

12. TOP ADVERTISERS JAN-DEC’2018TV
Source: Mediascope (TV). TV 2017 budgets were adjusted

13. TOP ADVERTISERS JAN-DEC’2018
RADIO
Source: Mediascope (Radio Nat+Loc)

14. TOP ADVERTISERS JAN-DEC’2018
PRESS
Source: Mediascope (Press)

15. TOP ADVERTISERS JAN-DEC’2018
OOH
Source: Mediascope (OOH)

16. TV RATINGS TOP JAN-DEC’2018
TOP CATEGORIES
Source: Mediascope, TV Index

17. TV RATINGS TOP JAN-DEC’2018
TOP ADVERTISERS
Source: Mediascope, TV Index

18. OLV IMPRESSIONS TOP JAN-DEC’2018
TOP CATEGORIES
Source: Mediascope, TV Index

19. OLV IMPRESSIONS TOP JAN-DEC’2018
TOP ADVERTISERS
Source: Mediascope, TV Index

20. BANNERS IMPRESSIONS TOP MAY-DEC’2018
TOP CATEGORIES
Source: Mediascope, TV Index

21. BANNERS IMPRESSIONS TOP MAY-DEC’2018
TOP ADVERTISERS
Source: Mediascope, TV Index