1. Localized: Assignment 5
Jonathan Burkle, Tum Chaturapruek, Roslyn Cyrus,
& Nick Tantivasadakarn

2. Localized
Where tourists get authentic, personal experiences and locals get meals and perks

3. Ideas
QR based system
Location based system

4. Final design: Finding guides using location
Easy to use
Allows more location variety
More socially involved

5. Tasks

6. Task 1: Finding a Tour Guide (Tourist)

7. Task 2: Setting a Meet Up (Tourist)

8. Task 3: Earning Perks (Local)
Question where the perks are? -> honor system

9. Methods & Participants
3 tourists at the Stanford Bookstore
Non-native English speakers
Tested the prototype in two parts (tourist and local)

10. Results & Findings

11. FINDING 1:
Participants always want to meet at their location.

12. FINDING 2:
Too little information on the map
FINDING 3:
“This looks too much like Uber”

13. FINDING 4:
There is too much text for foreigners.

14. FINDING 5:
Too many clicks on the tourist section

15. Next Steps Reducing Text Streamlining UI Adding details on map page
Use image instructions and icons
Streamlining UI
Removing steps
Adding shortcuts
Adding details on map page

16. Q&A