1. Flux : Fair Luxury conference 2016
Harriet Kelsall – Founder & Chairman

2. Who am I?
I’m an award willing jeweller and my i’ve made my name by starting and running the UKs leading bespoke jewellery design company. I employ a team of 30 across 2 locations in Hertfordshire and Cambridge (over 70% women).
We have won many awards for ‘breaking the mould’ of the high street jeweller and we offer unpretentious high quality bespoke jewellery made to suit the wearers style, personality and budget.
We won the 2013 Boutique Jeweller of the Year Award and I’m currently shortlisted for the IoD “Women Changing the Business World” award.

3. Education & Employment
A Responsible Business - Engaging with Communities
HK Bespoke Team
Customers
Social Initiative
Education & Employment
Business
Media
Suppliers
Fairtrade
RJC

4. Education & Employment
A Responsible Business - Our Supplier Communities
HK Bespoke Team
Customers
Social Initiative
Education & Employment
Business
Media
Suppliers
Fairtrade
RJC

5. Education & Employment
There are 15 million artisanal and small scale gold miners in the world (ASM), with a further 100 million people who are dependent on ASM.
Small-scale miners extract between 10-15% of the global gold supply chain, yet make up over 90% of the labour force in gold mining.
HK Bespoke Team
Customers
Social Initiative
Education & Employment
Business
Media
Suppliers
Fairtrade
RJC

6. Education & Employment
Our Supplier Communities
Fairtrade Metal
The Responsible Jewellery Council (RJC)
Fairly Traded
Recycled Gemstones and precious metal
Coffee
Packaging
Displays
Suppliers’ guarantees
HK Bespoke Team
Customers
Social Initiative
Education & Employment
Business
Media
Suppliers
Fairtrade
RJC

7. Education & Employment
A Responsible Business - Our Customer Community
HK Bespoke Team
Customers
Social Initiative
Education & Employment
Business
Media
Suppliers
Fairtrade
RJC

8. Education & Employment
Our Customer Community
HK Bespoke Team
Customers
Social Initiative
Education & Employment
Business
Media
Suppliers
Fairtrade
RJC

9. Education & Employment
A Responsible Business - Our Local Community & Social Initiatives
HK Bespoke Team
Customers
Social Initiative
Education & Employment
Business
Media
Suppliers
Fairtrade
RJC

10. Education & Employment
Our Local Community & Social Initiatives
Educating our community by talking
Town and city groups
Community groups
Schools
Recent charity donations and fund raising
Behind the scenes tour to raise funds for Sick Children’s trust.
Designed & donated 10 bespoke items for Keech hospice auctioned for high sums
Design project for a pendant to raise funds for Chain of Hope
Annual NSPCC & local hospice fund workshops
Biannual NSPCC and local hospice raffles
Raffle donations several times a month for smaller charities
HK Bespoke Team
Customers
Social Initiative
Education & Employment
Business
Media
Suppliers
Fairtrade
RJC

11. Education & Employment
A Responsible Business - Employment & Education Communities
HK Bespoke Team
Customers
Social Initiative
Education & Employment
Business
Media
Suppliers
Fairtrade
RJC

12. Education & Employment
Education & Employment Communities
Inspiring the industry to take on Jewellery Design graduates
Influencing the content of Jewellery Design degrees
Supporting and encouraging apprenticeship (World Skills award)
Supporting the NAJ and Creative and Cultural Skills – steering industry skills
Design competitions (internal, university & industry wide)
Workshops and competitions for kids
For our own team – wellbeing committee
HK Bespoke Team
Customers
Social Initiative
Education & Employment
Business
Media
Suppliers
Fairtrade
RJC

13. Education & Employment
A Responsible Business - Business Community
HK Bespoke Team
Customers
Social Initiative
Education & Employment
Business
Media
Suppliers
Fairtrade
RJC

14. Education & Employment
Business Community
Sticking up for small businesses
Inspiring small and large businesses to consider ethics
National Association of Jewellers Committee improving the industry
Mentor other start-ups
Talks on starting and growing a creative business from your kitchen table
Championing rural business
Judging the 2016 National CSR Awards
HK Bespoke Team
Customers
Social Initiative
Education & Employment
Business
Media
Suppliers
Fairtrade
RJC

15. Education & Employment
A Responsible Business - Other Communities via Media
HK Bespoke Team
Customers
Social Initiative
Education & Employment
Business
Media
Suppliers
Fairtrade
RJC

16. Education & Employment
Media reaching out to wider communities
Our marketing includes articles/contributions to
business magazines, consumer magazines,
trade magazines, blogs and TV. Recently including...
Ethics and Responsible Business practices
Women’s rights
Rural Business
Employment Issues
Creative entrepreneurship
Encouraging apprenticeships and training issues
Encouraging employment of dyslexic people
HK Bespoke Team
Customers
Social Initiative
Education & Employment
Business
Media
Suppliers
Fairtrade
RJC

17. Just a few of the other challenges continue to try to overcome
Only some forms of metal bullion available from Fairtrade metal
Collaboration with other jewellers to share large orders
Demanding more from our suppliers as we grow & get more buying power
Challenges of Fairtrade metal being a higher price
Gap is closing as we help to increase demand
More ethical gemstones
Need suppliers of more types of stone with sounder ethics
Training coming unstuck
Completely re-vamped our training and have regular updates and tests
Designers not always presenting the options
So we put these on our new career goals and matrices
Asked designers to report on it with their names against FT numbers

18. Measurables Team brand questionnaires include ethics
Fairtrade activist updates us to measure progress on the ground
Ethical engagement on our KPIs & career matrices
Targets to increase Fairtrade project numbers
Increased inspiring team ethical jewellery experts from 1 to 2
Training improvements (tested & audited)
Targets to talk about ethics & sustainability increasing
Targets for RJC audits
Target for projects and competitions for younger generation of creatives
New target - women's rights and females on board equality
New target - dyslexic entrepreneurship & employment

19. Summary