1. Non-Experimental designs: Correlational & Quasi-experimental
Psych 231: Research Methods in Psychology

2. Non-Experimental designs: Correlational & Quasi-experimental
Psych 231: Research Methods in Psychology

3. Lab attendance is critical this week because group projects are being administered
Attendance will be taken.
Bring what you need (e.g., flash drives & copies of materials)
Don’t forget Quiz 8 due on Friday at midnight
Also don’t forget that you can take quizzes late once each
Post Exam 2 extra credit opportunity (8 points) – posted on ReggieNet, due in-class on Wednesday (11/7)
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4. Non-Experimental designs
Sometimes you just can’t perform a fully controlled experiment
Because of the issue of interest
Limited resources (not enough subjects, observations are too costly, etc).
Surveys
Correlational
Quasi-Experiments
Developmental designs
Small-N designs
This does NOT imply that they are bad designs
Just remember the advantages and disadvantages of each
Non-Experimental designs

5. Correlational designs
Looking for a co-occurrence relationship between two (or more) variables
Example 1: Suppose that you notice that the more you study for an exam, the better your score typically is.
This suggests that there is a relationship between study time and test performance.
We call this relationship a correlation.
3 properties: form, direction, strength
Hours study X
Exam perf. Y 6 1 2 5 3 4 Y X 1 2 3 4 5 6
For this example, we have a linear relationship, it is positive, and fairly strong
Correlational designs

6. Linear
Non-linear Y Y X X Y Y X X
Form

7. Direction Positive Negative Y X Y X X & Y vary in the same direction
X & Y vary in opposite directions Y X
Direction

8. Strength: Pearson’s Correlation Coefficient r
“no relationship”
r = 1.0
“perfect positive corr.”
r = -1.0
“perfect negative corr.”
-1.0
0.0
+1.0
The farther from zero, the stronger the relationship
Strength: Pearson’s Correlation Coefficient r

9. Correlational designs
Advantages:
Doesn’t require manipulation of variable
Sometimes the variables of interest can’t be manipulated
Allows for simple observations of variables in naturalistic settings (increasing external validity)
Can look at a lot of variables at once
Want some examples?
Correlational designs

10. Correlational designs
Disadvantages:
Do not make casual claims
Third variable problem
Temporal precedence
Coincidence (random co-occurence)
r=0.52 correlation between the
number of republicans in US senate
and number of sunspots
From Fun with correlations
See also Spurious correlations
Correlational results are often misinterpreted
Correlational designs
Correlation is not causation blog posts:
Internet’s favorite phrase
Why we keep saying it
Minute physics (~4 mins)

11. Misunderstood Correlational designs
Example 2: Suppose that you notice that kids who sit in the front of class typically get higher grades.
This suggests that there is a relationship between where you sit in class and grades.
Possibly implied: “[All] Children who sit in the back of the classroom [always] receive lower grades than those [each and every child] who sit in the front.”
Incorrect interpretation: Sitting in the back of the classroom causes lower grades.
Better way to say it: “Researchers X and Y found that children who sat in the back of the classroom were more likely to receive lower grades than those who sat in the front.”
Daily Gazzett
Children who sit in the back of the classroom receive lower grades than those who sit in the front.
Misunderstood Correlational designs
Other examples:
Psych you mind | PsyBlog

12. Non-Experimental designs
Sometimes you just can’t perform a fully controlled experiment
Because of the issue of interest
Limited resources (not enough subjects, observations are too costly, etc).
Surveys
Correlational
Quasi-Experiments
Developmental designs
Small-N designs
This does NOT imply that they are bad designs
Just remember the advantages and disadvantages of each
Non-Experimental designs

13. Quasi-experiments What are they? General types
Almost “true” experiments, but with an inherent confounding variable
General types
An event occurs that the experimenter doesn’t manipulate or have control over
Flashbulb memories for traumatic events
Program already being implemented in some schools
Interested in subject variables
high vs. low IQ, males vs. females
Time is used as a variable
age
Relatively accessible article: Harris et al (2006). The use and interpretation of Quasi-Experimental studies in medical informatics
Quasi-experiments

14. Quasi-experimental designs
Example: The Freshman 15 (CBS story) (Vidette story)
Is it true that the average freshman gains 15 pounds? (Wikipedia)
Recent research says ‘no’ – closer to 2.5 – 3 lbs
Looked at lots of variables, sex, smoking, drinking, etc.
Also compared to similar aged, non college students
College student isn’t as important as becoming a young adult
For a nice reviews see, Zagorsky & Smith (2011) & Brown (2008)
Note: the original study was Hovell, Mewborn, Randle, & Fowler-Johnson (1985) (note: they reported the avg gain as 8.8 lbs)
Quasi-experimental designs

15. Quasi-experiments Nonequivalent control group designs
with pretest and posttest (most common)
(think back to the second control lecture)
participants
Experimental
group
Control
Measure
Non-Random
Assignment
Independent Variable
Dependent Variable
But remember that the results may be compromised because of the nonequivalent control group (review threats to internal validity)
Quasi-experiments

16. Quasi-experiments Advantages Disadvantages
Allows applied research when experiments not possible
Threats to internal validity can be assessed (sometimes)
Disadvantages
Threats to internal validity may exist
Designs are more complex than traditional experiments
Statistical analysis can be difficult
Most statistical analyses assume randomness
Quasi-experiments

17. Quasi-experiments Program evaluation
Systematic research on programs that is conducted to evaluate their effectiveness and efficiency.
e.g., does abstinence from sex program work in schools
Steps in program evaluation
Needs assessment - is there a problem?
Program theory assessment - does program address the needs?
Process evaluation - does it reach the target population? Is it being run correctly?
Outcome evaluation - are the intended outcomes being realized?
Efficiency assessment- was it “worth” it? The the benefits worth the costs?
Quasi-experiments

18. Developmental designs
Used to study changes in behavior that occur as a function of age changes
Age typically serves as a quasi-independent variable
Three major types
Cross-sectional
Longitudinal
Cohort-sequential
Developmental designs
Video lecture (~10 mins)

19. Developmental designs
Cross-sectional design
Groups are pre-defined on the basis of a pre-existing variable
Study groups of individuals of different ages at the same time
Use age to assign participants to group
Age is subject variable treated as a between-subjects variable
Age 4
Age 7
Age 11
Developmental designs

20. Developmental designs
Cross-sectional design
Advantages:
Can gather data about different groups (i.e., ages) at the same time
Participants are not required to commit for an extended period of time
Developmental designs

21. Developmental designs
Cross-sectional design
Developmental designs

22. Developmental designs
Longitudinal design
Follow the same individual or group over time
Age is treated as a within-subjects variable
Rather than comparing groups, the same individuals are compared to themselves at different times
Changes in dependent variable likely to reflect changes due to aging process
Changes in performance are compared on an individual basis and overall
Age 11
time
Age 20
Age 15
Developmental designs

23. Longitudinal Designs Example Wisconsin Longitudinal Study (WLS)
Began in 1957 and is still on-going (50 years)
10,317 men and women who graduated from Wisconsin high schools in 1957
Originally studied plans for college after graduation
Now it can be used as a test of aging and maturation
Data collected in:
1957, 1964, 1975, 1992, 2004, 2011
Longitudinal Designs

24. Developmental designs
Longitudinal design
Advantages:
Can see developmental changes clearly
Can measure differences within individuals
Avoid some cohort effects (participants are all from same generation, so changes are more likely to be due to aging)
Developmental designs

25. Developmental designs
Longitudinal design
Baby boomers
Generation X
Mellennials
Generation Z
Disadvantages
Can be very time-consuming
Can have cross-generational effects:
Conclusions based on members of one generation may not apply to other generations
Numerous threats to internal validity:
Attrition/mortality
History
Practice effects
Improved performance over multiple tests may be due to practice taking the test
Cannot determine causality
Developmental designs

26. Developmental designs
Cohort-sequential design
Measure groups of participants as they age
Example: measure a group of 5 year olds, then the same group 10 years later, as well as another group of 5 year olds
Age is both between and within subjects variable
Combines elements of cross-sectional and longitudinal designs
Addresses some of the concerns raised by other designs
For example, allows to evaluate the contribution of cohort effects
Developmental designs

27. Developmental designs
Cohort-sequential design
Time of measurement
Cross-sectional component
1975
1985
1995
Age 5
Age 15
Age 25
Cohort A
1970s
Age 5
Age 15
Cohort B
1980s
Age 5
Cohort C
1990s
Longitudinal component
Developmental designs

28. Developmental designs
Cohort-sequential design
Advantages:
Get more information
Can track developmental changes to individuals
Can compare different ages at a single time
Can measure generation effect
Less time-consuming than longitudinal (maybe)
Disadvantages:
Still time-consuming
Need lots of groups of participants
Still cannot make causal claims
Developmental designs

29. Non-Experimental designs
Sometimes you just can’t perform a fully controlled experiment
Because of the issue of interest
Limited resources (not enough subjects, observations are too costly, etc).
Surveys
Correlational
Quasi-Experiments
Developmental designs
Small-N designs
This does NOT imply that they are bad designs
Just remember the advantages and disadvantages of each
Non-Experimental designs

30. Small N designs What are they?
Historically, these were the typical kind of design used until 1920’s when there was a shift to using larger sample sizes
Even today, in some sub-areas, using small N designs is common place
(e.g., psychophysics, clinical settings, animal studies, expertise, etc.)
Small N designs

31. In contrast to Large N-designs (comparing aggregated performance of large groups of participants)
One or a few participants
Data are typically not analyzed statistically; rather rely on visual interpretation of the data
Small N designs

32. = observation
Treatment introduced
Steady state (baseline)
Observations begin in the absence of treatment (BASELINE)
Then treatment is implemented and changes in frequency, magnitude, or intensity of behavior are recorded
Small N designs

33. Small N designs Baseline experiments – the basic idea is to show:
= observation
Reversibility
Treatment removed
Transition steady state
Steady state (baseline)
Treatment introduced
Baseline experiments – the basic idea is to show:
when the IV occurs, you get the effect
when the IV doesn’t occur, you don’t get the effect (reversibility)
Small N designs

34. Unstable
Stable
Before introducing treatment (IV), baseline needs to be stable
Measure level and trend
Level – how frequent (how intense) is behavior?
Are all the data points high or low?
Trend – does behavior seem to increase (or decrease)
Are data points “flat” or on a slope?
Small N designs

35. ABA design ABA design (baseline, treatment, baseline)
Steady state (baseline)
Transition steady state
Reversibility
ABA design (baseline, treatment, baseline)
The reversibility is necessary, otherwise
something else may have caused the effect
other than the IV (e.g., history, maturation, etc.)
There are other designs as well (e.g., ABAB see figure13.6 in your textbook)
ABA design

36. Small N designs Advantages
Focus on individual performance, not fooled by group averaging effects
Focus is on big effects (small effects typically can’t be seen without using large groups)
Avoid some ethical problems – e.g., with non-treatments
Allows to look at unusual (and rare) types of subjects (e.g., case studies of amnesics, experts vs. novices)
Often used to supplement large N studies, with more observations on fewer subjects
Small N designs

37. Small N designs Disadvantages
Difficult to determine how generalizable the effects are
Effects may be small relative to variability of situation so NEED more observation
Some effects are by definition between subjects
Treatment leads to a lasting change, so you don’t get reversals
Small N designs

38. Some researchers have argued that Small N designs are the best way to go.
The goal of psychology is to describe behavior of an individual
Looking at data collapsed over groups “looks” in the wrong place
Need to look at the data at the level of the individual
Small N designs