1. First Semester 2018 3rd Period Mrs. Malone
Sport Management
First Semester 2018
3rd Period
Mrs. Malone

2. Sport Management
Defined as: “All people, activities, businesses, and organizations involved in producing, facilitating, promoting, or organizing any product that is sport, fitness, and recreation related.”

3. What is “SPORT”? Figure skating Chess Table Tennis Dance Cheerleading
Horse Racing
Diving
Billiards
Archery
Handball
Table Tennis
Cheerleading
Bowling
Golf
Rowing
Poker
Equestrian

4. Definition of SPORT
Sport is any activity, experience or business enterprise focused on fitness, recreation, athletics or leisure. So what does that mean?

5. SPORTS
SPORTS therefore implies a collection of separate activities such as golf, soccer, hockey, volleyball, softball and gymnastics.

6. SPORT
SPORT is an all-encompassing concept. It is a collective noun that includes all sporting activities, physical activities and associated businesses.

7. The Evolution of Sport Management?
Ohio University was the first college to introduce a Sports Administration program
Walter O’Malley had the idea in He was president and chief stockholder in the Brooklyn Dodgers (now known as the LA Dodgers)
James Mason, a faculty member at Ohio University designed the curriculum, first offered in 1966.

8. What are the Current Trends?

9. Sport Industry Segments
Product Type Model:
Sport Performance: offered to the consumer as a participation or spectatorial product. For example, amateur/professional sport, fitness firms, non-profit sports organizations, etc.
Sport Production: products needed or desired to produce or to influence the quality of sport performance. For example, equipment, apparel, fitness trainers, etc.
Sport Promotion: products offered as tools to promote the sport product. For example, promotional events, endorsements, media, etc.

10. Sport Support Organizations
Economic Impact Model
Sport Entertainment
Pro Sports
Events
Tourism
Media
Sport Products
Trade Shows
Market Analysis
Retail Trade
Sport Support Organizations
Professional
Amateur

11. Sport Activity Model
Firms and organizations that produce sport activities
Firms and organizations that provide products and services to support the production of sport activities
Firms and organizations that sell and trade products related to sport activities

12. How Do They Spend $200 Billion in Sport?
Categories:
Sponsorship
Media Broadcast Rights
Endorsements
Multimedia
Spectator spending
Operating expenses
Advertising
Professional Services
Facility Construction
Licensed Goods
Internet
Sporting Goods
Travel Gambling

13. Top 15 Sources of Revenue
#15 – Internet $240 Million #14 – Endorsements $900 Million #13 – Multimedia $2.4 Billion #12 – Facility Construction $2.5 Billion #11 – Sponsorship $6.4 Billion #10 – Media Broadcast Rights $7 Billion

14. Top 15 Sources of Revenue
#9 Licensed Goods - $10.5 Billion #8 Medical Spending - $12.6 Billion #7 Professional Services - $16 Billion #6 Travel - $16.5 Billion #5 Gambling - $19 Billion #4 Operating Expenses - $24 Billion #3 Sporting Goods - $27 Billion #2 Spectator Spending - $28 Billion

15. # 1 Sources of Revenue Advertising - $30 Billion
Billboards, arena/stadium signage $17 Billion
National Network TV $5 Billion
Radio $2.4 Billion
National Cable $1.9 Billion
Sports Magazines $1.5 Billion
Regional TV - $570 Million
National Syndicated TV - $215 Million

16. Career Segments in the Sport Industry
Intercollegiate Athletics
Professional Sports
Facility Management
Campus and Recreation
Community-Based Sports
Sports Information
Sport Marketing
Sports Journalism
Sports Club Management
Physical Fitness
Athletic Training and Sports Medicine
Consulting
Entrepreneurship

17. Top 20 Skills and Qualities
Communication
Honesty/Integrity
Interpersonal/Relating to others
Strong Work Ethic
Teamwork Skills
Analytical Skills
Motivation/Initiative
Flexibility/Adaptability
Entrepreneurial Skills
Risk Taker
Computer Skills
Detail Oriented
Leadership Skills
Organizational Skills
Self-Confidence
Friendly/Outgoing Personality
Tactful/Polite
Creative
Sense of Humor
Resourceful

18. Are You Ready For Some Sport Management?