1. MEC Fall 2018
Focus on Success

2. YOUR BUSINESS PLAN MATTERS

3. YOUR BUSINESS PLAN MATTERS
Pillars of
Lead Generation
FSBO/Expired
SOI
Open House
Web Leads
Networking
Lender Referrals
Farming
RE/MAX Network

4. YOUR BUSINESS PLAN MATTERS

5. YOUR BUSINESS PLAN MATTERS
1 PAGE BUSINESS PLAN WORKSHEET
Monthly IOV
Giveaway
Listing
Presentation
SOI Call

6. YOUR BUSINESS PLAN MATTERS
1 PAGE BUSINESS PLAN WORKSHEET
Income Goal:
Volume Needed:
Average Purchase Price:
Units Needed:
Lead Conversation Ration:
Leads Needed To Close:
Annual Lead Flow Needed:
Monthly Lead Flow Needed:
Weekly Lead Flow Needed:
$200,000
$8.5m
$455,000 (Solano) $750,000 (Napa)
19 (Solano) 11 (Napa)
10%
10 Units: 1
190 (Solano) 110 (Napa)
16 (Solano) 9 (Napa)
4 (Solano) 2.5 (Napa)
Monthly IOV
Giveaway
Listing
Presentation
SOI Call

7. YOUR BUSINESS PLAN MATTERS
1 PAGE BUSINESS PLAN WORKSHEET
MY PILLARS OF LEAD GENERATION
Monthly IOV
Giveaway
Listing
Presentation
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
SOI Call

8. YOUR BUSINESS PLAN MATTERS

9. YOUR BUSINESS PLAN MATTERS

10. YOUR BUSINESS PLAN MATTERS
18% RULE
18% of your expected income
$200,000 x 18% = $36,000 Is your expected budget for expenses
8% is Cost of doing business. (Signs, MLS, Memberships, Cards etc.)
10% is your annual marketing budget. (Websites, pay-per-click, Social etc..)

11. YOUR BUSINESS PLAN MATTERS
LOOKING FOR TRACKING RESOURCES?

12. YOUR MINDSET MATTERS

13. YOUR MINDSET MATTERS Value Prop Technology Marketing Brand Education
Dialogues
Lead Generation

14. YOUR MINDSET MATTERS

15. Email: don.mcdonald@norcalgold.com
YOUR MINDSET MATTERS
LOOKING FOR A FREE BOOK?

16. ACTION CHANGES THINGS

17. ACTION CHANGES THINGS

18. ACTION CHANGES THINGS