3. 1)Select your communities 2)Register your communities with the office manager 3)Describe your prospecting / farming plan 4)Indicate the intended frequency for mailings 5)Youre on your way!

4. Our Business Model has all of our agents offering the same services at the same rates, thus there is no need for 2 agents to waste their time and energy in a popularity and personality contest. It is counter-productive when Real Estate America has already been selected to make a presentation. Its more productive to expand into other neighborhoods where we are not present to secure our presence!

5. The Other Brokers are the ones that want you to Farm and Prospect the same communities. Other Brokers dont care who list the properties… Other Brokers only care that one of their Agent gets the listing at whatever cost! The more Agents they have from their company, the happier they are since you are giving them more exposure YOU ARE PROMOTING THE BROKER

6. THE BOTTOM LINE If you farm and prospect the same community against another agent of your company… You have less than a 50% opportunity to get a listing if the customer has already decided on the company that they wish to work with… If the customer wants Real Estate America, theyll get Real Estate America; if not, its better that only 1 Agent loose the listing rather than 2, 3 or more Agents.

7. What if someone is already farming my current area? Just let it go… Its better to have a 100% chance if the customer wants Real Estate America

8. Real Estate America will get you in the door with our marketing efforts and seller programs. You only need to explain the programs and help them decide which program will better suit them…

9. THIS SYSTEM GIVES NEW MEANING TO BUSINESS EFFICIENCY YOU ONLY COMPETE AGAINST OTHER BROKER AGENTS