1. Evidence as Advocacy for Secondary School Libraries
November 7, 2018
Access the Workshop wiki bcpslis.pbworks.com

2. Workshop Goal/EQs Goal
Secondary LMS will plan to create and share evidence-based advocacy products with their school communities on a regular basis.  
Essential Questions
How are you and your library program supporting student learning, literacy, and school climate?
How can you share evidence to demonstrate the value of your program and practice for the school community?

3. to concepts, standards & competencies
Connect
to concepts, standards & competencies

4. Advocacy is …
An on-going process of building partnerships so that others will act for and with you, turning passive support into educated action for the library program.
It begins with a vision and a plan for the library program that is then matched to the agenda and priorities of stakeholders.
-- From

5. Advocacy goes hand and hand with …
Marketing - A planned and sustained process to assess stakeholders’ needs and then to select materials and deliver services to meet those needs:
who are they?
what do they need?
when, where, and how can we best deliver it?
Public Relations (PR) - Communication to get the message across:
who we are
what we do
when and where
and for whom
-- From

6. AASL Standards: Useful Verbs for ADVOCACY
A school librarian …
Advocates
Champions
Communicates
Describes
Encourages
Illustrates
Influences
Promotes
Showcases

7. AASL Standards: School Library Domains and Alignments

8. AASL School Library Domains and Alignments
I.D.2. Reinforcing the role of the school library, information, and technology resources in maximizing learning and instructional effectiveness. II.D.3. Clearly and frequently articulating the school library's impact when communicating with administration, faculty, staff, learners, parents, and the community. III.C.3. Promoting and modeling the importance of information-use skills by publicizing to learners, staff, and the community available services and resources.

9. AASL School Library Domains and Alignments
IV.D.1. Describing, organizing, and promoting the collection for maximum and effective uses for multiple learning applications.
V.C.3. Building and advocating for strong relationships with stakeholders who recognize and support an effective school library. 
VI.D.1 Providing an environment in which the school librarian can effectively develop, direct, and promote resources, services, policies, procedures, and programming.

10. BCPS LMS Evaluation: Domain 4 Professional Responsibility
4b. Maintaining Accurate Records
The LMS maintains accurate, current, and easily accessible records including: current online catalog of resources; circulation records; an inventory of equipment and collections; and statistics of library use. These records are assembled, effectively interpreted, and reported in a timely manner throughout the year. 
4c. Communicating with School Staff and Community 
The LMS effectively and consistently communicates with the school staff and community to keep them informed about resources, instruction, programs, and services. The LMS actively solicits feedback and input from the school community to improve instruction, program, and services.

11. Engage
Why must we advocate?

12. Engage
Why is evidence-based advocacy necessary for secondary school libraries? What are some potential positive outcomes of evidence-based advocacy? (Or negative outcomes of NOT advocating)

13. Analyze Analyze an Advocacy Product created by a BCPS LMS.
Use links on the workshop wiki page.
Take notes. Be prepared to share.

14. Analyze an Advocacy Product
Format: eNewsletter, Infographic, Presentation, Report?
Frequency: Monthly, Quarterly, Annual/End of Year
Target audience: Teachers, Admins, Students, Parents, School Community?
Branding: Catchy title, slogan, logo, school mascot/colors, etc. Library or LC?
Communication/Access Channels: LMS/Library contact info, Library Wiki/Website/VLC link, Twitter handle, other social media channels?
Topics: Student use, class instruction, events, literacy, resources, services
Information Included: What’s the story being told? Summarize the details.
Evidence/Artifacts: Statistics (numbers)? Graph? List? Narrative? Photos?
Purpose/Focus: Showcase student learning? Encourage instructional partnership? Promote literacy? Inform about available resources/services? Offer professional development? Improve school climate?

15. Plan & Create
Use resources and ideas on the workshop wiki page to start planning & creating an Advocacy Product for 1st Quarter 2018.
Lacking evidence or instructional highlights? Focus on promoting what you CAN DO to promote collaboration!

16. Share your Advocacy Product
Send an Outlook Calendar invitation for Nov 16 to an accountability partner:
Subject: Share My Advocacy Product/Location: .  Add a link to the invitation and Update when finished.
Use the best communication channel(s) to share with school target audience(s):  
, post to Schoology, link on school website
Twitter (tag school Twitter handle), other social media (Instagram, Facebook), TV Studio Announcements. 
Share with LMP and wider BCPS community:
Tag your Tweet with #bcpslms to share with LMS community
a link to the LMP team 

17. Reflect on Today’s Learning
What format/tool will you use to create your 1st Quarter advocacy product? Who will your audience be?
What story & evidence from 1st Quarter are you most excited to share? 
What strategies will you use to continuously generate evidence of your program's impact on learning, literacy, and climate?

18. You can use this slide as your opening or closing slide
You can use this slide as your opening or closing slide. Should you choose to use it as a closing, make sure you review the main points of your presentation. One creative way to do that is by adding animations to the various graphics on a slide. This slide has 4 different graphics, and, when you view the slideshow, you will see that you can click to reveal the next graphic. Similarly, as you review the main topics in your presentation, you may want each point to show up when you are addressing that topic.
Add animation to images and graphics:
Select your image or graphic.
Click on the Animations tab.
Choose from the options. The animation for this slide is “Split”. The drop-down menu in the Animation section gives even more animations you can use.
If you have multiple graphics or images, you will see a number appear next to it that notes the order of the animations.
Note: You will want to choose the animations carefully. You do not want to make your audience dizzy from your presentation.
QUESTIONS?
Remember to share your 1st Quarter Advocacy Product with a partner & LMP team!
Icons used in this presentation are from The Noun Project.