1. Social Media & Career Success
By Maintaining a Positive Online Presence
Presented by:
Kathleen E. High, M.Ed., CCSP, GCDF-I
Independent Education/Career Consultant
Your Dreams & Goals
Presented to:
Clients of:
Orange County One-Stop Center

2. Overview
Participants will understand what an “online presence” is; why it is important; how they can build, monitor, and manage their online presence; and how to build a personal/professional brand. They will receive tips and resources for what to do, and what not to do, to ensure their social media contributes to their career and job search success.
4/8/2019
©2018 Kathleen E. High

3. Learning Outcomes Participants will be able to:
Define what is an “online presence”
Define what is “personal branding”
Receive tips for what to do to create a positive online presence
Receive tips for what not to do to maintain a positive online presence
Learn about local resources to support online presence goals
Receive online resources for maintaining their online presence
4/8/2019
©2018 Kathleen E. High

4. Social Media & Career Success – Do’s & Don’ts
Have an Online Presence
Be Strategic with Social Media Platforms
Network Strategically
Use Your Resources
Don’t …
Sign Up for All Platforms
Connect with Everyone
Get Duped
Forget What Your Employer Can See
Get Yourself Fired
4/8/2019
©2018 Kathleen E. High

5. Social Media & Career Success – Do’s & Don’ts
Have an Online Presence
Be Consistent
Create a Brand
Use Professional Portraits
Use Multiple Platforms
Be Strategic with Platforms
Know their Strengths, Intended Audiences and Purposes
Keep Them Current
Network Strategically
Follow Your Favorite Companies/Employers
Follow/Connect with Influencers
Join Groups within Social Media Platforms
4/8/2019
©2018 Kathleen E. High

6. DO…. Create an Online Presence What is “Online Presence”?
Social Networking (personal and professional)
Photos and videos
Professional address
Web domains – Gmail, Yahoo, AOL, etc.
There are age-related stereo types about who uses what server
Blogs – posting & responding
Personal Branding
Visual appeal (graphic design)
Additional items:
Voice Mail
Text messaging
Online Public Records
4/8/2019
©2018 Kathleen E. High

7. What is “Personal Branding”?
Similar to product branding or company branding
A unified, consistent message and image about your personal character, professional aspirations, and what makes you stand out.
General (visual)
Consistent look (logo, color palette, fonts, layout style, etc.)
Consistent, professional photos
Tagline
4/8/2019
©2018 Kathleen E. High

8. What is “Personal Branding”?
Similar to product branding or company branding (Continued)
Online:
Social Media – multiple sites (LinkedIn, Twitter, Facebook, etc.)
Website (including personalized domain)
Address
Blogs – Posts & Reposts
Offline:
Elevator Pitch
Business Cards
Résumés
4/8/2019
©2018 Kathleen E. High

9. Do…. Develop Your “Personal Brand”
Clarify your ‘Bio statement’
Paragraph version
1-sentence version (Mission statement, dream job, tag line, etc.)
Identify what makes you professionally unique
Create an elevator pitch
Have at least one professional photo
Be consistent across social media sites
Images
Facts
Personal Brand “Message”
Join professional groups
Engage in professional dialogs
Comment on other professional’s posts and articles
4/8/2019
©2018 Kathleen E. High

10. Do…. Use Only Professional Pictures
Use Professional Photos
Current – It still looks like you, clearly shows your face
Flattering “head shot”, smiling
Well-groomed, minimal make-up & jewelry
Professional attire (interview appropriate)
Use professional photographer
Retail Portrait Studios
4/8/2019
©2018 Kathleen E. High

11. Reflection:
Get Started on Your Personal Branding: Turn to the document: “Tell Me About Yourself” Take a few minutes to answer some of the questions under “List your qualifications” (Starts at the bottom of Page 1)
4/8/2019
©2018 Kathleen E. High

12. Do…. Be Strategic - Social Media Platforms
Know How Each Platform is Different1
Social / Media sharing / Discussion forums
Bookmarking and content curation / Consumer review
Blogging and publishing / Interest-based / Social shopping
Sharing economy / Anonymous social
Social Networking Types - Use Them Strategically
Personal
Share pictures, videos, personal and lifestyle updates
Blogging
Be mindful of privacy settings
Business
To promote and conduct your business
Job Search
For networking and job search
Employment
To network and “brand” yourself 1
4/8/2019
©2018 Kathleen E. High

13. Do…. Be Strategic – Network Strategically
Follow Favorite Companies/ Employers
Follow Professional Associations
Follow/Connect with Influencers
Join Groups within Social Media Platforms 1
4/8/2019
©2018 Kathleen E. High

14. Reflection: Q1: How should you use social media?
I.E. Personal, job search, business, etc.
Q2: List at least three companies/ influencers/ potential employers you can follow
4/8/2019
©2018 Kathleen E. High

15. Do….. Protect Yourself Control Your Online Presence
Untag yourself in friends’ unflattering photos or ask them to remove
Restrict your privacy settings
Profile, Contacts, Applications & Websites, Search Engines
Have a “policy” about when you accept friend requests
Have lists of friends (family, work, friends, school, etc.)
Create two Facebook (or other) Accounts
One for personal use
One for professional use
Think! Be selective about what you post: If you don’t want your boss to know, don’t post it.
4/8/2019
©2018 Kathleen E. High

16. Do….. Protect Yourself Control Your Online Presence (Cont’d)
Search your name via Google or other search engine
Check “public records” (court documents & property ownership) Check credit rating (for certain jobs)
Use a social media search tool:
Clean up any questionable material
4/8/2019
©2018 Kathleen E. High

17. Resources for Creating a Positive Online Presence
Personal Branding / Professional Branding
statement
Presence Management Chores
could-do-every-day/
Use Social Media Tutorials
See Workshop Webpage for More Resources
4/8/2019
©2018 Kathleen E. High

18. DO…. Get Help From OC One-stop
Talk to a Career Counselor for help with:
Identifying your professional strengths
Developing your ‘professional brand’
Developing your ‘elevator pitch’
Overcoming online mistakes that have hurt your career
How to maintain a professional image while looking for a job
Find resources to help with online activity & career success:
Workshops on LinkedIn, Resumes and Networking
Research career information
Resume writing tools
Online programs and databases
Setting up a LinkedIn account
Developing networking skills
4/8/2019
©2018 Kathleen E. High

19. Social Media & Career Success – Do’s & Don’ts
Sign Up for All Platforms
Connect with Everyone
Violate Your Employers’ Policies
Forget What Your Employer Can See
4/8/2019
©2018 Kathleen E. High

20. Don’t ….Get Duped Misuse and Abuse: Downsides of Social Media
Don’t be a victim – protect yourself from
Cyber-bullying
Attacking people online
Fake News
Believe and/or spread ‘news stories’ that are not true
Scams
Thieves take advantage of unsuspecting people to get money
Hacking
Unauthorized individuals gaining access to secured sites, , etc.
See Workshop Webpage for Helpful Resources
4/8/2019
©2018 Kathleen E. High