1. @ProductDesignSwanseaCollegeofArtUWTSD #discoverproductdesignUK
top 16 for Art
& Design
Matt Archer

2. Welcome to one of the UK’s Best Universities
"Welsh universities have had a strong year, with the University of Wales Trinity Saint David, also featuring in the top five for student satisfaction with the quality of teaching, after a rise of 11 places on this league table measure this year.
The spectacular performance has helped it jump 15 places overall.”
Alastair McCall
Editor of The Times and Sunday Times Good University Guide
The Times & The Sunday Times, Good University Guide 2019, 23 September 2018

3. 5th in UK for Student Satisfaction with Quality of Teaching
16th in UK for Art & Design
8th in UK for Fashion & Textiles 11th in UK for Design & Crafts 20th in UK for Art
4th in the UK for course & lecturers 6th in the UK for student support 6th in the UK for postgraduate
11th in the UK for university of the year
4th in the UK for tuition in small groups 7th in the UK for Academic Experience 10th in the UK for high-quality staff
4th in the UK for Assessment & Feedback 11th in the UK for Academic Support 20th in the UK for Teaching & Learning

4. SA1 Swansea Waterfront Innovation Quarter
Swansea Business Campus
Swansea Arts Quarter

5. Modelling in Product Design

6. Product Design = iterative research process Modelling = simulation ‘looks like’ or ‘works like’
TEST
MAKE
EVALUATE
DESIGN
OPPORTUNITY
IDENTIFICATION
BRIEF
SPECIFICATION
CONCEPT
IDEATION
DETAIL
DEVELOPMENT
IMPLEMENT
PRODUCTION

7. Modelling Types: High Fidelity
Rapid Prototyping Virtual Modelling Appearance Models Experience Prototyping Paper Prototyping Empathy Modelling Bodystorming
Quick & Dirty Prototypes Mock-Ups
Sketch Modelling
Low Fidelity
OPPORTUNITY
IDENTIFICATION
BRIEF
SPECIFICATION
CONCEPT
IDEATION
DETAIL
DEVELOPMENT
IMPLEMENT
PRODUCTION

8. Sketch Modelling LoFi LIFE SIZE or SCALE
3D EXPLORATION OF EMBRYONIC IDEAS
EVALUATE AESTHETICS | ERGONOMICS | FUNCTION | USABILITY | CONFIGURATION
EXPLORE IDEAS, PROBLEM SOLVE AND CAPTURE IDEATION PHASE

9. Mock-Ups LoFi LIFE SIZE PRACTICAL TESTING OF IDEAS
EVALUATE FORM | FUNCTION | ERGONOMICS
PROOF OF PRINCIPLE [PoP]

10. Quick & Dirty Prototyping LoFi
LIFE SIZE
COMMUNICATION OF IDEAS AND CONCEPTS WITH OTHERS
EVALUATE BASIC FORMAT | USE
ROUGH & READY TO SPEED UP DESIGN PROCESS

11. Bodystorming LoFi ENACTMENT SUPPORT IDEATION AND EMPATHY MODELLING
EVALUATE SOCIAL & SPATIAL SCENARIOS | BEHAVIOUR | USER EXPERIENCE (UX)
LOW COST‘PROPS’
cargocollective.com

12. Empathy Modelling LoFi
LIFE LIKE or ACTUAL
SIMULATE USER CAPABILITIES (PHYSICAL or COGNITIVE)
EVALUATE USABILITY | USER EXPERIENCE (UX)
INCLUSIVE DESIGN – OLDER or DISABLED USERS

13. Paper Prototyping LoFi > HiFi
LIFE SIZE
TESTING USABILITY OF HUMAN-COMPUTER-PRODUCT INTERFACE
EVALUATE LOGIC | LAYOUT | TASK EFFECTIVENESS
LOW COST PAPER or DIGITAL [e.g. POWERPOINT]

14. Experience Prototyping LoFi > HiFi
LIFE SIZE
TESTING USER EXPERIENCE OF ENGAGEMENT WITH PRODUCT | SERVICE
EVALUATE INTERACTION | USABILITY | USER EXPERIENCE (UX)
UNCOVER UN-ANTICIPATED ISSUES OR USER NEEDS
‘VEEER’ - Copenhagen Institute of Interaction Design

15. Virtual Modelling HiFi
LIFE SIZE
ACCURATE REPRESENTATION OF AESTHETIC AND FUNCTIONAL FEATURES
EVALUATE APPEARANCE | PERFORMANCE | MANUFACTURING
RENDER, ANIMATE, VR, CHECK INTERFERENCE, MOULD/KINEMATIC/HEAT/STRESS ANALYSIS

16. Rapid Prototyping HiFi
LIFE SIZE
CONCEPT MODELLING AND ACCURATE AESTHETIC AND FUNCTIONAL PROTOTYPES
EVALUATE ALL ASPECTS OF DESIGN SPECIFICATION
DIVERSE RANGE OF PROCESSES AND MATERIALS / DESKTOP > INDUSTRIAL PRODUCTION

17. Appearance Models HiFi
LIFE SIZE or SCALE
SIMULATE AESTHETIC QUALITIES (NON-FUNCTIONING)
EVALUATE AESTHETICS | FORM | FEEL | USER RESPONSE
COMMUNICATION | MARKETING | EXHIBITION

18. Appearance Models HiFi
LIFE SIZE or SCALE
SIMULATE AESTHETIC QUALITIES (NON-FUNCTIONING)
EVALUATE AESTHETICS | FORM | FEEL | USER RESPONSE
COMMUNICATION | MARKETING | EXHIBITION

19. “fail often to succeed sooner” David Kelley IDEO
o KEIRA GWYNNE – ‘SCALLOP’ by R82

20. “fail often to succeed sooner” David Kelley IDEO
o KEIRA GWYNNE – ‘SCALLOP’ by R82

21. “fail often to succeed sooner” David Kelley IDEO
o KEIRA GWYNNE – ‘SCALLOP’ by R82

22. Useful references makezine.com instructables.com
PORTFOLIO SKILLS: Product Design [published by LaurenceKing.com / buy on Amazon.com]

23. Swansea Open Day Dates 3 November 2018 1 December 2018 9 February 2019
22 June 2019