1. The Floral Industry

2. The Floral Industry terms
Growers
Wholesalers
Retailers
Transportation
Product-development
Manufacturing
Freelance designers
Educators,
Publications,
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group, 2005.

3. Florist: a person or business entity associated with the sale of flowers, plants and other related products. 

4. The Floral Industry terms
Retailing: the business of selling goods obtained from a wholesaler or other supplier to the consumer
Wholesaling: one who buys flowers, plants, and/or related products from growers, brokers, and manufacturers.
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group, 2005.

5. Types of Flower Shops
Full-Service flower shop: a floral shop that provides every floral product and service needed by customers, including delivery and wire service.
Specialty flower shops: a floral shop that targets particular floral needs, such as weddings, high style designs, or everlasting designs.
Hunter, Norah T., The Art of Floral Design Second Edition Delmar, Chapter 21.

6. Types of Flower Shops
Limited-service flower shops: a flower shop characterized by little or no added service and products; for example, a floral department in a grocery store.
Flower merchandisers: a retailer specializing in loose cut flowers sold by the stem or bunch who generally does not provide design or delivery services.
Hunter, Norah T., The Art of Floral Design Second Edition Delmar, Chapter 21.

7. Locations for Flower Shops
Free-standing flower shop: a shop in a single unit building.
Strip-center flower shop: combines several businesses that adjoin one another and make up a small shopping complex.
Shopping mall: floral shop found within a shopping mall.
Hunter, Norah T., The Art of Floral Design Second Edition Delmar, Chapter 21.

8. Free-standing flower shop
Miamibeach411.com

9. Free-standing floral shop
Topix.com

10. Strip-center
About.com:phoenix

11. Shopping mall
About.com:phoenix

12. Kiosk in a Mall
Photograph-london.com

13. Locations for Flower Shops
Business complex: often combine the full- service features needed by business accounts with merchandising loose fresh flowers for personal, office, and home use. Clearly defined customer base determined by immediate tenants.
Downtown location: usually long- established businesses, building adjoin each other, but have own store front.
Hunter, Norah T., The Art of Floral Design Second Edition Delmar, Chapter 21.

14. Downtown business front

15. Downtown business front
Jpgmag.com

16. Downtown business front
Historicphotoarchive.com

17. Downtown business front
Yelp.com

18. Locations for Flower Shops
Floral department: supermarkets and mass merchandisers with aggressive flower merchandising programs. Usually prepackaged assortments. Some may have complete floral services.
Mass merchandiser: a retail enterprise that seeks to sell large quantities of goods quickly by means of discounting, customer self-service or unadorned display and packaging.
Hunter, Norah T., The Art of Floral Design Second Edition Delmar, Chapter 21.

19. The Floral Industry terms
Logo: a graphic representation of a name, brand, symbol or trademark, designed for easy and definite identification and recognition.
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group, 2005.

20. Roles of a full-service floral shop:
Owner: may or may not work in shop
Manager: oversees day to day operations of floral shop
Sales: customer service, selling
Design: design arrangements for delivery or sale
Delivery: deliver floral arrangements
Accounting: take care of paperwork of floral shop
Hunter, Norah T., The Art of Floral Design Second Edition Delmar, Chapter 21.