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Wi-Fi and Social Media—the perfect mix?

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Presentation on theme: "Wi-Fi and Social Media—the perfect mix?"— Presentation transcript:

1 Wi-Fi and Social Media—the perfect mix?
So we have had a bit of a social theme going on these past couple weeks and today we are talking about the idea of wi fi and social media

2 Why offer Wi-Fi? But to start we want to answer the question of why wi-fi is even important. It is a technology that has been around for a fair amount of time now. So what are some of the general benefits of wifi.

3 Customers Spend More Time
Customers are more likely to spend time at a business if there is free wifi

4 Customers Spend More Time
Customers are more likely to spend time at a business if there is free wifi

5 Customers Spend More Time
This photo illustrates the difference between someone sitting alone at a cafe or restaurant rather than sitting along with a mobile device. People feel more comfortable because it takes away the stigma.

6 Money Customers Spend More
There have been studies done that show that 62% of customer spent more when free WiFi was available, 50% percent said this was based on time alone. Customers can check reviews and browse products

7 Wi-Fi is becoming an expectation
It can actually have the reverse effect of providing wifi, if a business doesn’t offer wifi, people may outright leave

8 People Search for Wi-Fi
New zealand example All of this means increased foot traffic to your business.

9 Mobile Data

10 Social Media can enhance Wi-Fi
And give you something in return for it.

11 Marketing Something I often hear from agencies is, how get I find their information, we even had that question on the webinar last week, and if agencies have trouble getting that information. Business owners can too, adding a social element to your Wi-Fi enables you to get addresses of people, and some services even offer s that get set out based on a specific set of triggers. Carrot for sharing information

12 Customer Tracking Once that information gets acquired, you can find out a lot about the people coming into your store

13 Improved Customer Service
Great Canadian Oil change text

14 ?


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