1. Member Engagement Platform (MEP) Utilization Update
April 2016 – March 2018

2. Utilization Summary

3. All Visits include all users whether they login or not
Visits to the member portal have increased by 28%
Login visits are members that logged into the member site
Logins to the member portal have increased by 40%

4. First time logins have increased by 23%
Unique member logins
Unique Logins have increased by 30%

5. All pageviews increased by 55%
Average pageviews increased by 20%
* Pageviews is the total number of pages viewed

6. Visitors By the Numbers
Member Engagement website launched April 5, 2017
Measure
April 2016-Mar 2017 Average
April 2017-March 2018 Average
% Increase
All Visits
1,607,433
2,055,118
28%
Login Visits
71,348
100,293
41%
Unique Users
673,989
868,120
29%
Average Visit per Unique User
2.4 0%
Pageviews
13,653,771
21,131,774
55%
Average Pageviews per User
20.3
24.3
20%

7. Wellness Activity Compared to Non-Wellness Activity
67% increase in non-wellness activity among logins

8. Device Stats

9. 218% increase in first time app downloads
Member Engagement App launched May 26, 2017 to Non-Wellness clients and July 5, 2017 to Wellness clients
New App Downloads
4,019
12,798
218% increase in first time app downloads
**The number of first-time app purchases made on the App Store using iOS 8 or later. App updates, downloads from the same Apple ID onto other devices, and redownloads to the same device are not counted.

10. Utilization by Device

11. Advice Stats

12. Advice in the Member Engagement Portal
Health Advocate uses machine learning/predictive analytics to segment populations in order to provide tailored messages and actions alerts the member can do to improve their health and well-being.  
“Advice” is data driven, personalized, and displayed in the Member Engagement Portal (both mobile and web) and is available in our internal system for our Personal Health Advocates to coach on.
Each Advice has multiple Actions a member can take to improve their health and wellbeing.
There are over 1,700 different Advice filters in our library focused on gaps in care, preventive screenings, chronic conditions, Rx savings, Rx adherence, etc.
“Advice Alerts” are and push notifications advising people to log into the Member Engagement Portal website or app and look at newly identified Advice.
Members must have registered on the Member Engagement Portal in order to see Advice and Advice Alerts

13. Executive Summary – Advice (March 2017 – July 2018)
35.3 million Advice generated that Advocates can coach on
2.8 million Advice generated for members who have registered
130k actions taken (clicked on an action from Advice) by Member or Agent
23% of Actions were taken by Member
77% of Actions were taken by Agent using the Agent Dashboard
671k outbound s or push notifications*
42% of outbound communications were for EAP webinars
95% of outbound communications were via
5% of outbound communications were via mobile push notifications (~16K)
25% of logins associated with non-webinar outbound communications!!!!!

14. Advice: Notes Advice capabilities were launched at different times……
Advice started being generated in April 2017
Ability for Agents to see non-claim Advice launched in January 2018
Wellness Advice from Biometrics and HRA responses launched Feb 2018
Outbound and push notification campaigns launched March 2018
Chronic Condition Advice launched June 2018