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Recruiting, Nurturing & Retaining Volunteers
Don C. Bramlett, PE, SMIEEE IEEE Region 4 East Area Chair Southeastern Michigan Section
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Who is Volunteering 49% of American adults volunteered 1995
Over 50% of American between 25 and 54 years old 45% of all American men and 52% of all American women Increases with education attained, over 70% of college graduates volunteered an average of 4.8 hours a week Increases with household income, 69% with income over $100,000
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Type of Organizations People are most likely to volunteer
Charitable and community service projects Want to “make a difference” Want to help to solve a problem Many trade and professional organizations find Difficult to compete for their members volunteer time Volunteer numbers diminishing
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“Volunteers: How to Get Them, How to Keep Them”
Reference Resource “Volunteers: How to Get Them, How to Keep Them” By Helen Little Panacea Press, Inc. Naperville, IL 1999
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Needs of a Volunteer A specific manageable task with a beginning and an end A task that matches the interests and reasons for volunteering A good reason for doing the task Written instructions A reasonable deadline for doing the task
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Needs of a Volunteer Freedom to complete the task when and where it is most convenient for the volunteer Everything necessary to complete the task without interruption Adequate training A safe, comfortable and friendly working environment
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Needs of a Volunteer Follow-up to see that the task is completed
An opportunity to provide feedback when the task is finished Appreciation, recognition and rewards that match the reasons for volunteering
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A Specific Manageable Task With a Beginning and an End
Specific Roles - Written Job Descriptions, Instructions and/or Work Directions Skills – Knowledge – Experience Responsibilities - Duties Time Commitment - Schedule Making the Appeal Ask for help personally Personal contacts, Meeting attendees, etc
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A Task That Matches Interests and Reasons for Volunteering
Volunteer motivations Affiliation – Power - Recognition Professional Growth - Networking Determine volunteer interest Polls – Surveys Interview volunteers
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A Good Reason For Doing the Task
Work or task should be important to the functioning of the organization Volunteer must feel he/she is making a meaningful contribution Will lead to a greater level of commitment to the task
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Written Instructions Job Description Work Directions
Detailed Instructions Letters of appreciation and thanks
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A Reasonable Deadline for Doing the Task
Establish a schedule, interim milestones and deadline for completion of a task Mentor and follow-up with the volunteer on progress to completion of a task
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Freedom to Complete the Task When & Where It Is Most Convenient for the Volunteer
Avoid time-consuming and wasteful meetings Make use of conference calls and communication technologies Provide the volunteer flexibility Monitor progress of the volunteer
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Needs Everything Necessary to Complete the Task Without Interruption
Plan the work and work the plan Provide the materials and info Increase the probability of success Mentoring and support needed
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Adequate Training Match training to the experience, needs and duties of the volunteer Offer alternatives for training Mentor and monitor volunteers Annual Section & Chapter training
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A Safe, Comfortable and Friendly Working Environment
Meeting locations need to be safe, secure and convenient Volunteers need to feel welcome and valuable members of the team Mentor and monitor volunteers Provide for special needs Volunteers will have a more positive image of the organization
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Follow-up to See That the Task Is Completed
Volunteers are colleagues & partners, not subordinates or employees Give opportunity to perform Monitor and provide feedback Be a coach and cheerleader Mentor and counsel, as needed Fire a volunteer, if necessary
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Opportunity to Provide Feedback When the Task Is Completed
Solicit feedback from volunteers Volunteers value the opportunity Lessons learned opportunity Learn about problems encountered Prevent potential problems in the future and loss of volunteers
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Appreciation, Recognition and Rewards That Match the Reasons for Volunteering
One of the easiest and least expensive needs of a volunteer Thank each volunteer personally Publicly recognize volunteers, as appropriate Provide a position with more authority and responsibility
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Long Term Benefits Meeting volunteer needs creates a win–win situation
Volunteers benefit when you understand and meet their needs The organization benefits too A more successful organization More long-term productive volunteers & more active members
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