1. People in Society and Business in Information Age
Yong Choi
BPA
CSUB

2. Email Policy Every CSUB student has a CSUB issued email address.
ONLY official for our course is CSUB .
If you me using your private , I will not reply. 2

3. No Distraction Policy
Without instructor’s permission, you are not allowed to do followings:
surfing the Internet,
typing using the key board,
computer mouth clicking,
using your cellular phone, and
talking to your classmate during lecture.
If you violate this policy, up to 30% penalty will applied each time.

4. Late Policy
If you are late more than 20 minutes, that will be counted as ABSENT.
If you must late, you must notify me by at least one day or 24 hours before.
If you do not notify me but late for the class, minimum 10% penalty will be applied each time.

5. Attendance policy More than two absences
Severe penalty: 30% penalty based on the total score
Notification 24 hours before
Fail to notify 24 hours before
Must provide an official document such as a doctor’s note
Otherwise, “Absence”

6. Announcement Week 9-12 classes are optional online.
Most important topics: Ch 1 – 10
Based on the progress…
Week 13: Spring Break!
Presentation, Week 14-16
May ask your evaluation as well

7. Why taking BA 3108?
Required by Association to Advance Collegiate Schools of Business (AACSB)
Business school accreditation institution
Only about 35% B schools are accredited – we are one of them!
Due to corporate fraud
Five the biggest
Enron
Waste Management
Tyco International
HealthSouth
WorldCom

8. Enron
The Houston based energy and services corporation pulled in more than $100 billion in annual revenue
Considered to be one of America’s most innovative companies
Kept huge amounts of debt hidden from investors and falsified its financial statements.
Arthur Andersen (biggest accounting firm) also collapsed
Led to the passage of the Sarbanes-Oxley Act of by Congress
Designed to improve the accuracy and reliability of corporate disclosures

9. People in Society Five Different Generations The Silent Generation
Baby Boomers
Generation X
Generation Y (or millennials)
Generation Z (many of you!)

10. Five Different Generations con’t
The Silent Generation (50 millions)
Born before 1945 (experienced WW II)
“Well being” – save & food.
Baby Boomers (71 millions)
Born between 1945 and 1964
Primary “Industrial Age” people
Strong buying power
Able to have good economic opportunities
So, largely optimistic!

11. Five Different Generations con’t
Generation X (41 millions)
Born between 1965 and 1979
Sometimes referred to as the “lost” generation
The first generation exposed to lots of social matters such as daycare and divorce
The best educated generation (26%)
Voting participation rate - the lowest
Highly family oriented

12. Five Different Generations con’t
Generation Y (or millennials)
Born between1980 and 1995, 71 millions
Much more racially and ethnically diverse 
Sophisticated and technology wise
Less brand royal, that is, immune to most traditional marketing and sales pitches
One in nine has a credit card co-signed by a parent.

13. Five Different Generations con’t
Generation Z: after 1995
23 millions, smaller than other Gens…
The most diverse generation ever…
Growing up with a highly sophisticated media and computer environment
Highly technology savvy
Generations X, Y, and Z: Which One Are You? (8:00)

14. Living in Information Age
Bill Gates and Jeff Bezos
how much rich now? & compare with List of GDP
Information age phenomena
Major intangible product of Microsoft
Amazon – largest online retail store
Cash Cow: “Amazon Web Services (AWS)”
AWS: cloud computing services (Amazon customers and AWS clients generating big data!)
Industrial age: John Rockefeller (oil) & Andrew Carnegie (steel)
Facebook (over 2 B) vs, China (1.357 B)

15. Upside of Information Age
Not so difficult to get relevant and timely data & information for facilitating effective business planning using various information systems
Improve coordination between business units, functions, organizations, etc.
Enhance communication for internal and external stakeholders
Contribute for improving productivity and saving cost
1-15

16. Downside of Information Age
Constant update of HW & SW and training employees (because of cost)
Difficult to hire well trained professional
Social Media Specialist
Privacy and Security
Tracking Employee (1:59)
A Cyber Privacy Parable (3:27)
Online Scams (3:39)
Cyber security (2:50)

17. Job Security in Information Age
Based on Nature of Job Design
Structured job
Unstructured job
Semi-structured job

18. Job Security in Information Age
Structured
Small independent travel agencies
Routine & Repetitive
Problems are predictable
Problems can be solved by applying standard solutions
Jobs That Will Disappear In The Next 20 Years Due To AI (17:07)

19. Job Security in Information Age
Semi-structured
Combination of non-routine and predictable problems (production Scheduling)
Production manager
Require a combination of standard solution procedure and individual judgment

20. Job Security in Information Age
Unstructured
Non-routine, Unpredictable, and Fuzzy
Business consultant (case by case)
Social Media consultant (new type of job)
Standard solutions are not applicable
Solve problems by individual judgment using various technologies.

21. Effect of Information Age
Acceleration of Globalization (example: Nike Corporation)
Global management thru IS
Organizational Change
Almost no traditional middle management : collect, process, store and distribute information to support decision makings
Cross functional
Traditional – silo based (vertical)
project based – virtual team or organization

22. What’s ahead? Post information age IBM Watson (3:45)
IBM Watson as Cancer Specialist (2:50)
Artificial Intelligence (AI)
Not a new concept, started in 50s
Why booming now?
Data availability, computing power (HW & SW)
Future stakeholder
Example: self-driving car, Watson, etc.

23. What’s ahead? Con’t Happening now!
Amazon Go (1:49)
What about higher education industry?
CSU system unification
MOOCs: massive open online courses
Change the way to educate people
Change society
Change business
Massive Open Online Courses (MOOCs) and the next generation (8:43)