1. Less is More
Thanks them, 2 questions – time is your most valuable asset.
Ice breaker – stand and find 2 people – preferably people you don't know. Introduce yourself – your business (or what you do) and what your intention is for this workshop – 8 mins
Introduce the talk – 3 mins

2. What we will cover today…
An overview of creating systems in your business
Examples of the top 3 systems you need to implement to achieve amazing results
An interview with Kym Williams – an amazing Entrepreneur that has extraordinary systems in his business

3. Definition of a REAL Business…
Commercial, Profitable, Enterprise
So, brings up 2 goals … to get more profitability and to work less hours. Design a business that works with-out you.
Explain On V’s IN theory.
Explain Systems and how they should run a company and you should just monitor the company.
That works without YOU!

4. Most people just have a …
JOB
ver
Why do very few employees ever stand a chance of becoming rich? Explain how the economy is set up to favour business owners and not employees.
roke

5. The key to Business success…
LEVERAGE
Ever More – with Ever Less
Chain block to lift an engine…6 blokes versus your grandma.
For example Ford uses the falcon chassis to create the Ford Territory – which was the car of the year.
What Action system is a great example of Leveraging your marketing – 5 ways.
At your tables - Give an example of leverage in your business.
Divide to Multiply

6. The only 3 ways to Leverage in Business
LEVERAGE through people…
LEVERAGE through systems…
Ask for some examples of leverage. How does it apply to them? How could it apply to them?
LEVERAGE through marketing…

7. 6 Steps to a Great BusinessM A S I V E R U L T
Diversification
Results
Multiplication or Acquisition
Freedom
Synergy
Well Oiled Machine
Happiness
Team
Structure for Growth
Time
Talk through the overview step by step. Position that you’ll get into more detail as we go forward.
Leverage
Systematise for Efficiency
Cash
Niche
Predictable Cash Flow
Stability
Mastery
From Chaos to Control

8. Organisation Charts OWNER MANAGER
Start by drawing your organizational chart. What does your organization look like? Take one functional area at a time when it comes to writing the systems.
MARKETING
SELLING
PRODUCTION
ADMINISTRATION
ACCOUNTING
HUMAN
RESOURCES

9. Positional Contracts Vision and Mission … Company Rules of the Game …
What are my duties …
How will I be measured ?
How will I be rewarded ?
Who will I report to ?
How will I know whether I get a raise ?
What happens if I break the rules ?
Next, review your positional contracts. Do they cover some of the topics listed here?

10. Key Performance Indicators
A set for each and every
position …
A Set for each and every
team …
A Set for each Manager …
A Set for the company over
all …
Are you able to measure the performance of each team player? What do you need to measure to be sure they are performing well?

11. Example of KPI

12. S – Saving
Y – You
S – Some
T - Time
E – Energy and
M - Money

13. HUMANISE THE EXCEPTIONS
System Manuals etc…
SYSTEMISE THE ROUTINE
HUMANISE THE EXCEPTIONS
This ensures that systems run the business while your team run the systems. The benefit of this is that it takes personalities out of the equation when something doesn’t go according to plan.

14. How to Manuals, Videos etc…
A manual etc for each and every position …
List each and every routine task …
Classify them by how often they get done, e.g. daily, weekly etc …
Start with the dailies in the positions you most want to hand over, i.e. the positions with the least leverage …
Having manuals or videos to explain how each and every job is carried out to your satisfaction is the surest way to ensure the job gets done satisfactorily each and every time it is done. It is also an insurance policy for the time you need to make a plan because a key person calls in sick.

15. Keeping a Time Log
Record what YOU do with every hour of your working day …
Weekly - track the tasks you SPEND most time on …
Either delegate or systemise these tasks to eventually remove yourself from the company …
You cannot manage something you are not measuring.

16. 3 Systems to achieve ENORMOUS results
Marketing
Delivery
Conversion

17. Bribe Marketing 1 Marketing 2 Marketing 4 Marketing 3
Marketing Systems
Bribe
Marketing 1
Marketing 2
Marketing 3
Marketing 4

18. Notes on Bribes
Free gift that adds enormous value to your niche market – often your best content
Free report/quiz/ebook/video/book/software
Must be very high perceived value
The title and look is the key (check out
Goal is get address

19. Strong Titles
“How to grow your consulting business” versus “A 5 step blueprint to add 7-10 new High Paying clients to your consulting business in the next 60 days...WITHOUT cold calling” “Grow your business using webinars” versus “5 proven ways to make money from webinars in as little as 30 days ....including methods that work even if you have no list, no product and you aren't a good speaker”

20. Final Marketing System thoughts…
Automate this as much as possible – i.e. what can you do to generate leads while you sleep?
Strategic alliances are the fastest way to get leads.
Referrals work really well.

21. 3 Systems to achieve ENORMOUS results
Marketing
Delivery
Conversion

22. Conversion Systems
Do the work once and reap the rewards for ever.
Set these up so they are automated (software helps)
Goal is to help you convert as many sales as possible with minimum effort from your part.
Convert the person before you see them.
Look for group sale opportunities where possible.

23. Example Conversion Systems
Lead Generated
Up sell to Webinar 2 3
Present Webinar
Make Sale
Example System for Webinar Launch System

24. 3 Systems to achieve ENORMOUS results
Marketing
Delivery
Conversion

25. Notes on Delivery Systems
Automate as much as possible.
Positioning is VITAL – automate this (e.g. a video or audio that tells the client what to expect from your relationship)
Remember 24 hour/7day/30 day then 90 day.
If you are not adding value every day then you are taking value away – how can you automate a communication schedule?

26. Kym Williams Built a business to a team of 40 in 18 months.
Multimillion dollar company now.
Kym can run his business from a cafe – anywhere in the world from an Apple iPad.
Kym’s philosophy is LESS IS MORE