1. Marketing Learning with Creative Messaging
Introduce ourselves. Tell a little bit about Avid.
When rolling out a new learning technology, tool, or offering, we often forget to explain why there is a change or how people can benefit. Learn about our experience using creative messaging to gain buy-in and build excitement for a new approach to performance management. We’ll highlight the campaign we created using multi-faceted communication to inform, train, and provide on-demand resources for leaders and teammates. By unifying the message and delivery systems, we recorded improved satisfaction with the process and more consistent ratings across the organization.
• See examples of how to give voice to your learning organization and connect with your learners.
• Gain access to templates for planning and executing communications for any project.
• Brainstorm and share real-time ideas for how communication can be added to your learning projects.
Coleman Williams, M. Ed
Maggie Redling, Ed.D
AvidXchange

2. What happens when communication is done wrong or not done at all…?
Why are you here?
Take an example or two from the audience
What happens when communication is done wrong or not done at all…?

3. Motivate your audience. Communicate in multiple ways.
Tell them
…again
…and again
…and again
Find your voice.
Motivate your audience.
Communicate in multiple ways.
…and again

4. Mandatory HR processes don’t always have to be a fight.
At AvidXchange we find different ways…
These are good examples because your teammates have to do it – and typically it’s a battle to see how long they can hang

5. Let’s talk.
How can you think about
marketing differently?