1. Ambassadors’ Forum 6th April 2018
Transforming perceptions of nursing and midwifery
Ambassadors’ Forum 6th April 2018

3. Contributing today Three ways to contribute Speaking Chat box
Twitter with the hashtag #FutureNursing #FutureMidwifery
If you’re writing a response to someone else’s comment in the chat box, can you start your comment name of the person. So if you are responding to a comment made by Bev Matthews, can you start your written comment
This will enable us all to better follow the threads of the conversation
If you have any further questions or suggestions after the virtual meeting, please contact

4. Where in England are you?

5. 09:15
Log in and audio
10:00
Welcome
10:10
Update and where are we now
10:20
Getting to know you and sharing stories (in breakout rooms)
10:30
Ambassadors’ stories
10:40
Ambassadors – we need you to:
Create skills toolkit
Develop job description
Design Hackathon
10:55
Group check out
11:00
Close

6. Perceptions of Nursing and Midwifery
The story so far …

7. Why is this important …
We know that nurses are the most trusted profession in the UK (Ipsos MORI 2017 Veracity Index1) yet can often feel like they are the least respected or valued.
It is recognised internationally that nurses and midwives are the heartbeat of health and care yet in the UK alone there are 40,000 vacancies.
Sustainable integrated care systems depend on changing this current perception.
Nursing and Midwifery are not first choice careers.

8. Who are we trying to influence?
To improve the perceptions of nursing and midwifery amongst three partnership groups: So that their perceptions match the reality of nursing and midwifery as a high-status career, which creates massive value for society and there is an positive impact on recruitment and retention.

9. What has been happening?

10. What do we know? Google image search using the word ‘nurse’
Google image search using the word ‘doctor’

11. Who has engaged? #FutureNursing #FutureMidwifery The Ideas Channel
29,900m impressions
6,000 tweets
1,900 participants
The Ideas Channel
17,500 interactions
257 Ideas
12,355 views
Twitterchat
Nearly 1,000 original tweets in twitter chat which generated
40 more ideas

12. What are people telling us:
This is what people told us is their current perception of nursing
This is what people hoped the future perception of nursing would be

13. Building Blocks for positive perceptions1
Giving Everyone
a Voice
Ten design principles were identified that can help nurses and midwives to evolve their DNA and become more confident for the future state of the professions.
These are key principle for our 3 partner groups; Young people in Education, Current Nurses and Midwives and Decision Makers to consider as they work towards transforming their perceptions.
Growing the
Talent 2
An extraordinary career for Young People 3
Showing Pride in
The
Professions 4
Valuing
Diversity 5
Inspiring &
Supportive
Leadership 6
Connecting
with our
Values 7
Hello My
Name
is … 8
Uniting across
Boundaries 9
Investing in Innovation 10

14. The Events on 7th and 16th March

15. 12 Building Blocks have become 10
Ideas have mapped to their Building Block
Ambassadors Forum established and maintained
Supporting individuals to join the Forum
Articles in CNO Newsletter
Creating the framework for the Skills Toolkit & JD
Provide coaching and mentoring support
Creating the functionality for some Ambassadors Blogs
Draft the winning hackathon Ideas into Actions
Design programme plan for

16. You will now be transferred electronically into a breakout room where we would like to invite you to meet fellow Ambassadors. Think about these questions:
Who are you, and where do you work?
How long have you been a nurse or midwife?
What difference do you hope to make as an Ambassador?
After 10 minutes you will be returned to the main room and you will be able to share in the chat box the one thing that struck you as important for being an Ambassador.
Please wait until you get back to the main room before adding your comment in the chat box

17. Ambassadors’ Stories
We will now hear from two Ambassadors. They will tell us why being an Ambassador is important to them, and why.
Annamma Wilson
Practice Educator
Respiratory Directorate
Royal Brompton and Harefield NHS trust
Sandra Corry
Director of Quality and Safety
North Somerset CCG

18. Getting involved:
There are a number of exciting pieces of work that are being developed right now and we would like to offer you the opportunity to help shape them
Are you passionate about:
Describing the Ambassadors’ role
Creating the skills toolkit?
Shaping a virtual Hackathon?

19. The Role of The Ambassador
Action: create the job description and design the process for joining the club
Shows confidence and positivity
Has a well-established online presence and a highly-engaged network
Gathers feedback and provides innovative insight
Has a passion for building and growing relationships
Is the go-to person when questions arise
Embodies the corporate identity in
appearance, values and ethics
Is a positive spokesperson; an opinion leader or a community influencer
Influences a large audience to take part
Has a basic understanding of marketing
Grows leadership skills
Provides critical intelligence
Creates awareness

20. Skills toolkit
Action: using the principles below help to shape the skills toolkit

21. What is a ?
A hackathon is an event where people come together for a short period of time to collaborate on a practical project, build something to test and create breakthrough thinking

22. Virtual 14 and 15 May 2018
Action: join the design team to shape and promote the hackathon
Teams will be invited to take part in a virtual hackathon, working locally, to come up with solutions to the following problems:
How do we ensure nursing and midwifery expertise is at the heart of shaping future healthcare policy? 
How do we get the media to reflect and promote nursing and midwifery as a desirable vocation?
This opportunity is for those who are passionate about making a difference and committed to raising the positive profile of Nursing and Midwifery. This event needs people who are inspired by the contribution that these professions can offer to decision makers and the media.
Anyone and everyone is invited

23. How did you feel about taking part in this virtual meeting?
Very positive: Good opportunity to influence the national agenda collectively
I’m cautiously hopeful that we can make some useful things happen
I remain unconvinced or sceptical
I’m willing to give it the benefit of the doubt