1. Writing a persuasive introduction

2. The Great Introduction…
What makes an good introduction?
It “hooks” or grabs the reader’s attention by using one or more of the following strategies:
An anecdote or scenario
A quotation
An interesting fact or statistic
A question
It tells how the writing will be organized.
The author’s position is clearly stated in a thesis statement. 2

3. Grabbing Your Audience…
Good strategies used in introductions:
Use an Anecdote/ Scenario
The writer provides a personal experience or made-up situation to introduce the position.
Questioning
The writer asks thought-provoking questions to capture the reader’s interest.
Interesting fact or statistic
The writer gives an interesting piece of information to grab the reader’s attention.
Lets Take A Look…. 3

4. You Could Start with a Riddle:
Get your reader’s attention with a challenging thought.
“What’s plain, and boring? What makes all students in a school building look the same and lose their individuality? If you guessed UNIFORMS, you’re correct!”

5. You Could Begin with a Strong Statement:
Example:
Fast food consumption has risen 500 percent since 1970 and today reaches nearly every part of society, including some public school cafeterias.

6. You Could Open with a Quotation:
Example:
University of Delaware professor states:
“Advertising, including television ads, billboards, and other advertising,
including toys in boxed meals, has had an effect upon children as never before.
Children these days are growing up with low concern for their health and
more concern for what tastes good.”

7. You Could Open with a interesting fact:
Example:
“Did you know that a typical child needs 2,000 calories for an entire day and Burger King’s Whopper with triple cheese has 1,230 calories?”

8. You Could Open with an Anecdote:
An anecdote can provide an amusing and attention-getting opening if it is short and to the point.
“My hands felt sticky after pulling open the doors to “Big Bobby’s Boisterous Burger Hut”. The odor smelled of fried everything. I ordered a Big Bobby Combo #2. There was enough food to serve a small third world country on my tray. I nibbled at the ¾ pound burger and my chin was covered in a mayonnaise and ketchup concoction. I asked the server if I could have a few fries with my salt. I left the place feeling like my stomach was mad at me.”

9. You Could Open with a Fact or Statistic:
Example:
Thirty percent of the children in the survey ate fast food on any given day during the survey, and they ate an average of 187 calories a day more than those who did not eat fast food. These additional calories could account for an extra six pounds of weight gain per year, according to Ludwig.

10. You Could Open with a Question:
How many times have you eaten fast food this month?

11. Open with an Outrageous Statement:
Example:
“Fast food is killing America!”

12. Let’s look at some examples from actual newspapers around the country

13. No water to waste
With a rising population, Houston needs to be more ambitious on water conservation.
The grass may be greener on this side of the 100th meridian, but that doesn't mean we don't have water worries. Houston, in fact, faces a water conundrum.

14. The Marine Way: Medal of Honor vs. Selfie
What makes a man throw himself on a grenade? In the age of the selfie, it’s a timely question. Because amid the tweets, instagrams and snapchats and the criticisms of a narcissistic youth they engender, a 24-year-old Marine shows another side of this generation.

15. An alarming trend
Nearly a third of retired NFL players can expect to develop long-term cognitive issues.
While the attention of the sports world has been focused - some would say obsessed - on Baltimore Ravens running back Ray Rice's domestic abuse scandal and Minnesota Vikings running back Adrian Peterson's alleged abuse against his 4-year-old son, the results of a study released a few days before the two incidents came to light deserve more attention than they've received.

16. Next: Creating a Thesis Statement
A thesis statement is one sentence at the end of your introduction that states your opinion. It needs to be strong.
First, choose 3 main focus points to discuss in your essay. These points will become the focus of three paragraphs in the body of your paper.
Let’s use fast food as an example again.
Fast food…(3 Discussion Points)
rapidly increases weight
causes high blood pressure
leads to sluggishness

17. Writing the Thesis Statement
Now take your three main focus points and summarize them. Put your completed thesis statement at the end of your first paragraph.
THREE MAIN FOCUS POINTS
I believe fast food is harmful because it rapidly increases weight, causes high blood pressure, and leads to lethargy.
COMPLETED THESIS STATEMENT
I believe fast food has negative health effects.

18. Our Introductory Paragraph:
CATCHY TITLE
Fast Food Is Killing America!
Did you know that a typical child needs 2,000 calories for an entire day and Burger King’s Whopper with triple cheese has 1,230 calories? That is far more calories than anyone needs in one day! Fast food consumption has risen 500 percent since 1970 and today reaches nearly every part of society, including some public school cafeterias. Fast food is harmful because it rapidly increases weight, causes high blood pressure, and leads to sluggishness. Fast food is bad for your health!
HOOK THE READER
YOUR THREE ARGUMENTS
THESIS STATEMENT
Walsh Publishing Co. 2009