1. If you slept through class, at least know this!
The bare basics of marketing

2. How to address… Problems in general
Do a needs assessment and gap analysis
“Where are we?” Versus “Where do we want to be?”
Discuss feasibility of your solutions
Can you do what is needed to make this problem better (resources, time, man power)
Conduct research, recommend a solution, measure results

3. Wow them with Multi-Linear Regression!
A statistical model that shows the relationship between two variables.
It is a great way to quantify the results of a marketing effort or to forecast sales.

4. Multi-Linear Regression – HUH?
t the heart of a regression model is the relationship between two different variables, called the dependent and independent variables. For instance, suppose you want to forecast sales for your company and you've concluded that your company's sales go up and down depending on changes in GDP.
The sales you are forecasting would be the dependent variable because their value "depends" on the value of GDP and the GDP would be the independent variable. You would then need to determine the strength of the relationship between these two variables in order to forecast sales. If GDP increases/decreases by 1%, how much will your sales increase or decrease?

5. Let’s get nerdy for a moment
The formula to calculate the relationship between two variables is called a covariance. This calculation shows you the direction of the relationship as well as its relative strength. If one variable increases and the other variable tends to also increase, the covariance would be positive. If one variable goes up and the other tends to go down, then the covariance would be negative.
Year
Sales
GDP
2014
100
1.00%
2015
250
1.90%
2016
275
2.40%
2017
200
2.60%
2018
300
2.90%

6. Product Features versus Benefits Objection analysis table USP!
Patents, copyrights, trademarks
Warranties, returns, etc.

7. People Hire a diversified staff – different perspectives
Mention the 7 step selling process and training your staff
Mention your management style and how you delegate duties
Soft skills
Being able to show empathy
Emotional Intelligence
Ethical behavior
Have a quote about good people skills

8. People Intrinsic versus extrinsic motivation Management styles
Theory X – micromanaging, manager has a hands-on approach
Theory y – Participative management style. Trust employees to take ownership and have pride in their work.

9. People Quotes
“I suggest that we embrace the motto “Where Excellence is the Norm” and train our employees to ______. This will remind employees to be empathetic towards customers and go above and beyond at all times. The worst thing that we can hear at our company is “That’s not my job!” Excellence is everybody’s responsibility.”
“We want people working for our company, not just working for the money. Taking pride in their work and deriving satisfaction from what they do is very important to me.”

10. Promotions HOW TO REPURPOSE CONTENT! Push versus Pull policy
Traditional versus non-traditional
FMP’s!
How will you measure the performance of your tactics? (Metrics)
Cross promotions, visual merchandising
Must mention online promo’s and social media branding

11. Promo (metrics) quote
“We use google analytics to gather the results of each online campaign then use a multi linear regression model to quantify the effects of all of our marketing efforts. This allows us to see the effects of each marketing vehicle.”
“What gets measures, gets managed.”

12. Pricing
Steps to determining a price (Consider objectives, demand, competition, costs, determine mark up, pricing strategy.)
How do you want to be perceived? Are your customers price sensitive?
What is your competition doing?
How will a price change effect your bottom line?

13. Placement Where do customers look for your product?
Do you need a sales force?
Which channel do you use (How many intermediaries?)