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Progress Report August 16, 2010
Good evening, thank you for the opportunity to present a progress report from the EDC. My briefing is augmented by some visuals which you may direct your attention toward and for folks watching from home.
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Strategic Planning Goals for Economic Development
Target areas for redevelopment Develop a marketing plan for aggressive economic development Among the 20 high priority strategic goals identified by the Village for the next 2 year period, 2 of them are related to ED with the EDC charged to respond. Read from slide.
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EDC Strategic Planning
3 sessions in May 2010 Chamber of Commerce and Village participation This past May, the EDC Board including the Chamber pres, the Vlg plng dir, the Vlg pres, and the Vlg mgr, met in a series of sessions to talk strategy and our plan or action.
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Working Definition Economic Development Marketing attracts and retains commercial investors and businesses to the community
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Redevelopment Sites Mapping
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Marketing Strategies for Economic Development
Public relations plan to foster economic development
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Retail Niches We Seek
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Glen Ellyn Real Estate Newsletter
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Brokers and Developers Workshop
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Website Optimization
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News Bureau 7/27/10 | 200 views “Glen Ellyn Signs Encourage New Business Inquiries Glen Ellyn EDC and Downtown Alliance Partner to Create Appealing Visuals, Drive Interest Attractive store windows, especially in small business districts, are an important part of generating interest and creating a positive experience for shoppers. But too many vacant windows can have a negative impact. In Glen Ellyn, the Economic Development Corporation (EDC) and Downtown Alliance have teamed up to fill those windows with attractive signs and décor, effectively “staging” them with visual cues in the same fashion as staging a home for sale….”
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Bridge Marketing Gap for Shoppers
Transfer shopper attraction to the Downtown Glen Ellyn Alliance
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Bridge Marketing Gap for Shoppers Window Staging
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Bridge Marketing Gap for Shoppers Social media thru 2010
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“Vibrant” Metric A “vibrant business community” is defined by viable, successful businesses with healthy consumer traffic and an ideal occupancy rate of 90%.
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Business Metrics Baseline completed (2007-2009)
About 370 businesses tracked Downtown mix: 60% retail, 40% service Turnover rate was higher in 2008 than 2009
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Recruitment Targets IMAGINE YOUR BUSINESS HERE
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Thank You
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