1. Marketing
Committee
Meeting - 19
12th September 2018

2. Roll call AREA Marketing Committee members 3D Studio Blomberg Ltd.
AREA Marketing Committee members
3D Studio Blomberg Ltd
Bosch
NSF - EyeSucceed
RealWear
Upskill
ThreeSixty Reality
Appearition Pty Ltd.
Brainwaive
Georgia Tech
PEREY Research
Scope Technologies
Vital Enterprises
ARvolution
Contextere
Iristick NV
PISON Technology
MTC
XMReality AB
Atheer Labs
CrossComm, Inc
Lockheed Martin
Proceedix
UI Labs (DMDII Partnership)
Wuschsicht
Boeing
EPRI
Newport News Shipbuilding
PTC
Theorem Solutions
Augumenta
Logisitview

3. As participants in this meeting, we need to be mindful of the constraints of antitrust laws.
There shall be no discussions of agreements or concerted actions that may restrain competition.
This prohibition includes the exchange of information concerning pricing, rates, coverages, market practices or any other competitive aspect of an individual company’s operation.
Each participant is obligated to speak up immediately for the purpose of preventing any discussion falling outside these bounds.
Antitrust Policy

4. Timing
Agenda item
2 mins
Call to order, administrivia and presentation review
Membership update
15 mins
AREA Workshop ’19
Introduction
Working group needed
Future events
ISMAR (AREA workshop)
AWE EU (Pavilion, VIP, breakfast meetup)
Singapore Conferences
EWTS (AREA meetup?)
10 mins
AREA webinars
Research and Security webinars
Future ideas for members webinar
AREA and EPRI call for case studies
5 mins
Human Factors working group
3 mins
AREA Safety Committee infographic
Social media & news update
1 mins
AREA newsletter update
Ideas for September
1 min
Events update
Next meeting:  10 October 2018 – 12pm Eastern

5. Membership update
Total members = 54
As of the 12th September 2018

6. AREA membership update – Aug & Sep 2018
Contributor
Non Commercial
Startup
5 new members

7. Current Membership
54 members

8. 54 members – 12 September 2018

9. Membership by Class
54 members

10. Future events
AREA Workshop ’19
Working group needed

11. AREA Workshop 2019 AREA Workshop
Building on the success of our DMDII & AREA Chicago workshop earlier this year we’re keen to replicate this event by also offering a “scaled down” version that can be replicated across other events. This is a key event for the AREA with planning beginning now.
Benefits include:
Highlights AREA members as practitioners and industry leaders
Creating collaboration and synergy in the AREA ecosystem
Sharing of ideas, best practice, challenges and so on
Introducing and expert point of view on the topics that really matter by inviting specialists to talk and share experiences
Potential new business opportunities

12. AREA Workshop 2019 We need your input to: Define the agenda
Cost structure
Outreach and promotion
Help to run the event
We’re currently seeking a new partnership for 2019 as we’ll be unable to leverage our relationship with DMDII.
Are you able to join the AREA Workshop working group and be part of regular monthly meetings up to the event in March?

13. How best to support / offer most value to AREA members?
Future events
How best to support / offer most value to AREA members?
ISMAR
AREA Requirements workshop
AWE EU
Speaking
AREA Pavilion
VIP
AREA breakfast meetup
Singapore Conference
EWTS
AREA meetup?

14. ISMAR - 16th Oct - Munich
AREA Supported IEEE ISMAR 2018 Enterprise AR Functional Requirements Workshop
AREA events page -
Can you support the team?
This workshop will shed new light on the requirements’ current status, and provide valuable inputs to the further refinement and applications of the enterprise AR requirement documents

15. AWE EU - 18th & 19th Oct - Munich
Are you / your company attending? If so, let us have the details of these individuals so that we can be sure to include them in our activities
Amongst other activities, the AREA will also be hosting a breakfast event and speaking on a panel focusing on the AR research element.
Are you speaking at the event or do you have a booth?
The AREA can help to promote both of these so please let us know.
Also, can you provide a case study for the AREA video? If so, please send to

16. AWE EU - 18th & 19th Oct - Munich
AREA Pavilion
After discussions with the AWE EU team we’re pleased to announce that the organisers are able to support the idea of an AREA Pavilion.
An has gone out to all AREA members asking for an expression of interest, however, we’ve had a limited response.
This can be a valuable, cost-efficient way of securing a presence at this prestigious event so please do get in touch.
AWE Auggie Awards
Organisers are looking for VR/AR projects for the Industry-Academia Collaboration Category.
Nominations are free and other projects can also be also nominated from your submissions are open till September 15.
More information about the award can be accessible from here 

17. AWE EU - 18th & 19th Oct - Munich
AREA VIP offering
Working with AWE to provide a “guided tour” around the expo floor
Offering insight and overview of the AR ecosystem
If you are bringing customers – can add to the VIP list

18. AWE EU - 18th & 19th Oct - Munich
Breakfast meeting
Invite to AREA members, VIP’s, enterprise customers / providers interested in joining the AREA
Previous events
Introductions (Networking)
Overview of the AREA (Executive Director)
Benefits of membership (AREA members)
Committees
Research
Networking
Ideas to improve event / opportunity to network?

19. MEET THE AREA AREA breakfast briefing Friday 19th Oct 8am to 9am
Why should I attend….
Learn about the work of the AREA and how it might benefit you organisation
Chance to meet innovative AR companies in an informal environment
Create and build new relationships and partnerships
Quick, easy and great way to get up to speed on the latest in the industry
Network with other Enterprise companies
MEET THE AREA
Come and meet the AREA members and be part of the Enterprise AR ecosystem
Meeting place tbd

20. AREA participation @ 2 * Singapore events
AR&VR Summit TechXLR8
18 Sep – 20 Sep
AREA media agreement to follow
AREA Agent Chairing event
Agent provide report status of regional opportunity
Working with AREA APAC Agent (Darren Lou)
AR VR for Enterprise
31 Oct – 1 Nov
AREA media agreement
AREA ED speaking at event
ED to provide report of status of Singapore opportunity
Working with AREA APAC Agent (Darren Lou)
Interested in the opportunity in Singapore?

21. EWTS – 9th to 11th Oct Are you attending EWTS?
Opportunity to network / informal meetup
Looking to further develop relationship with EWTS
AREA membership discount to EWTS
AREA thought leadership content promotion
Other ideas for networking at the event?

22. AREA webinars
Future

23. AREA webinars – Security committee
AREA Security webinars (proposals)
Internal - AREA Security Report
Nov (date to be agreed)
External - State of AR Security in the Enterprise
External - Overcoming Barriers to AR Project Implementation: A Security Perspective
Dec (date to be agreed)
Can you participate? Add value to the webinar?

24. AREA member exclusive research webinars
Safety and Human Factors Assessment Report and Framework - 26th Sep
Member Research projects – 4th Oct
Featuring Research Results from
EPRI & Boeing –
Future - CrossComm (tbc) – any others?
Best AR Research Practices Task Force Report - tbc
Can you participate? Great way to promote your work

25. New AREA webinars
Safety and Requirements Committee webinars in planning
Looking for ideas for 2018 / 2019
Ideas
Industry focus
Use case studies
Technology
Getting started in AR
Reducing the barriers to adoption (overview)
Please provide ideas? What would help promote the ecosystem / your company?

26. AREA and EPRI call for case studies

27. Tell Us Your Enterprise AR Success Stories!
Any content (videos, case studies, content, graphics, photographs and any other media) about AR and wearable technology to: 
enforce adherence to task procedures, particularly safety procedures (your technology in action)
understand ROI and benefits gained from delivering AR projects (e.g. examples of helping enterprises achieve higher efficiencies or reduced error rates)

28. Your Content will be Added
AREA 
website portal, promoted to the ecosystem (via social media etc) and at conferences attended by the AREA 
EPRI 
included in an upcoming EPRI reports that thousands of utility decision makers will see.  It will be featured in a trade publication, social media publicity campaign and will also serve as the basis for launching funded proposals to our EPRI members 

29. Your Company Gains
You will receive attribution, links back to your company to all contributions and will be seen by thousands of decision makers

30. Human Factors working group

31. Human Factors Research Task Force
Tackle important questions
What are the most important human factors research questions for AREA members?
Develop, evaluate and provide feedback about research protocols/methods
Create a procedure for collecting, etc.
Design/host webinars (schedule, invite experts, etc.)
Write and/or promote posts about Human Factors Research on member blogs (or the AREA blog)

32. Can you provide leadership?
Frame/guide the work (via bulletin board or )
Solicit volunteers and manage volunteer inputs
Schedule and host task force meetings
Compile and provide results to AREA ED
Report to the Research Committee (5 min monthly)

33. AREA Safety Infographic

35. Social media & news update

36. Social media update Plans for next Quarter:
LinkedIn has strongest measurable impact, both own page and ARVR Professionals Group.
Planned announcements to the group (13.7k members) to run from next week every 7 days on Tuesdays – these will be featured in the discussions and delivered to members’ inboxes. Messages will have strongest CTA around work we’re doing with enterprises and how enterprises can engage and benefit from the AREA: -
Singapore events
EWTS – which members are participating
AWE EU plus breakfast networking and members who will attend
Release of AREA research Human and Safety Factors
4th research project news & call to support with short survey
AREA workshop event in March plus analysis of survey
If you haven’t already joined the group please join “Augmented & Virtual Reality Professionals”
Twitter –
Planned outreach to top 20 industry accounts and magazines in each target industry where we see AR commonly used e.g. manufacturing, engineering, healthcare, aerospace, etc.
Aim to get further exposure this way to amplify PR efforts and wider into business, not just existing AR ecosystem.

37. AREA news letter

38. AREA newsletter Ideas / input for September 3rd AREA research review
4th AREA research overview
50th AREA member joins
Where to meet the AREA
New member interviews

39. Events overview

40. **New** events recently added to the website
Watch this space for new events, happening later in the year and early next year ….
Events where we’ve secured a member discount

41. AREA ED attending Date Event Jan AR in Action - Boston Feb
AREA Workshop – DMDII
Mar
MTC workshop
Wearable (AR world) – London
May
AR/VR innovate – Dublin
VRX Europe – Amsterdam
AWE US – Santa Clara
Jun
VR/AR world – London
VRX US – Boston
Oct
AWE EU – Munich
EWTS US (Austin)
Enterprise AR VR Singapore
Dec
DEN - London

42. Events listing What events are you attending in 2018?
Industry and AR events?
Opportunity for AREA pavilion?
Listing on AREA web site
Discounts and Speaker opportunities
Promote talks via blog / news / social media
Please let know

43. AREA marketing committee future dates
Next meeting
10 October 2018
12pm Eastern

44. 2018 H2 – AREA Committee plan
Looking at ways to share / subscribe to calendar
AREA Committees
Jul-18
Aug-18
Sep-18
Oct-18
Nov-18
Dec-18
Executive
04/07/18
18/07/18
01/08/18
15/08/18
12/09/18
26/09/18
10/10/18
24/10/18
07/11/18
21/11/18
05/12/18
19/12/18
Research
19/07/18
16/08/18
20/09/18
18/10/18
15/11/18
20/12/18
Membership
Security
17/07/18
21/08/18
18/09/18
16/10/18
20/11/18
18/12/18
Requirements
10/07/18
14/08/18
11/09/18
09/10/18
13/11/18
11/12/18
Safety
03/07/18
07/08/18
05/09/18
02/10/18
06/11/18
Marketing
11/07/2018
08/08/2018
12/09/2018
10/10/2018
14/11/2018
12/12/2018
AREA Meetings
Board
04/09/2018
04/12/2018
Round Table
24/07/2018
28/08/2018
25/09/2018
30/10/2018
28/11/2018
Events
Webinars
EWTS
8-10/10/18
ISMAR
15-17/10/18
AWE EU
18-19/10/18