1. BID Programme Meeting 15 October 2018
Data, Insights & LED
BID Programme Meeting
15 October 2018
aucklandnz.com

2. ATEED’s Statement of Intent

3. Data and Economic Analysis

4. Auckland Index An online tool Pure data Curated Visual Interactive
An online tool
Pure data
Curated
Visual
Interactive
Updated regularly
Self-service

5. Auckland Growth Monitor
Digital magazine-style report (interactive PDF)
The story behind the data
Growth trend analysis
Endorsed by David Norman, Chief Economist, Auckland Council
Analysis of nine focus sectors contributing 53% of Auckland’s GDP and 59% of jobs
Published annually

6. Sector feature Provides overview and analysis of nine focus sectors
Key drivers of our modern economy, contributing 53% of Auckland’s GDP and 59% of jobs

7. Māori youth focus
Article by Tania Tarawa, ATEED’s Māori Economic Development Delivery Manager.
Celebrates Auckland’s Māori culture and highlights Māori youth as key economic opportunity

8. Auckland at a Glance 1.65m 220+ 914k 4.5% 192k 38% Population
Ethnicities
Employed Persons
4.5%
192k
38%
Unemployement Rate
# of Businesses
% of National GDP
Source: Auckland Growth Monitor

9. Spatial focus New strategic direction – south and west Auckland
Geographic distribution of economic activity in Auckland
Industrial precinct profiles

10. Prosperity Index A simple tool to identify levels of prosperity
Comprises a regional report and 21 Local Board reports
Measures prosperity against 24 Indicators and 6 Domains
Developed in partnership with Infometrics

11. Local Economic Development Delivery

12. Our three areas of focus
Knowledge
Projects & Initiatives
Places

13. Knowledge
Enhance the evidence and advice provided by ATEED at a local level to gain better understanding of drivers of prosperity in local areas:
Local board economic overviews
Prosperity index
Auckland Index & Growth Monitor
Employment land studies,
Compiling a better narrative around roles of different areas in the region

14. Projects and initiatives
Building the knowledge evidence base
Employment land studies
Mini masterclasses
Auckland Prosperity Index
Local economic overviews
Growing local businesses
Starting off right
Business clinics (including an aftercare programme)
Pop up business schools
Henderson Green Tech hub
Migrant Business Support
Business environmental sustainability
Albert-Eden
Otara – Papatoetoe
Town centre economic revitalisation
Papakura town centre
Manurewa town centre
Little India (Hunters Corner)
Panuku Transform & Unlock)
Projects and Initiatives that can be delivered enabling us to track outcomes - incorporating undertaking pilots so that we can trail and share across the region. Invest in evaluating the things we are currently doing to understand their value (includes starting off right and business clinics).
Social procurement
Pilot initiatives

15. Places
Aligned to partners activities and priorities, based on the principle of informing (detailed analysis piece):
Project Manukau
Transform Onehunga
Unlock Henderson, Northcote
Tamaki Regeneration Company
The Southern Initiative
The Western Initiative
Key local boards: Defined by our priorities, South and West boards

16. Winter Programme
A uniquely-Auckland winter festival centering on themes of lighting up the region and showcasing Auckland’s food and beverage offering as well as encompassing Auckland’s unique Māori and Pasifika identity.
July 2019

17. Marketing-only Listed on the Festival Microsite
Domestic marketing campaign
Use festival branding
Can be smaller events
Eligibility
Demonstrate fit with festival themes
Demonstrate capability to deliver quality event
Occur in July 2019

18. Invested events Eligibility
Not receive funding from another ATEED investment programme
Applications must be for 25% or less of the total event budget
If the event/activity is available at other times of the year, some elements must only be available during the festival period
Events will need to either commit to meeting the zero waste guidelines on zerowasteevents.org.nz or identify a minimum of three actions to move towards being zero waste event in future.

19. Eligible costs Seed funding for a new event
Costs incurred moving an event to the festival period
New elements to grow an event
New activity or changes to incorporate the festival themes of lighting and/or Auckland food and beverage
Activity to create Auckland exclusives – experiences only available in Auckland and/or only available during the festival period
Activity to showcase Auckland
Activity to increase the capacity of an event
Initiatives to promote regional dispersal of visitors

20. Phone discussion with ATEED Feasibility Team
Register an expression of interest
By: 31 October 2018
Complete online application with support and input from ATEED
Submit application
By: 23 November
Receive notification of outcome:
14 December 2018
Marketing campaign in market
March-July 2019
Work in partnership with EDM and ATEED facilitator to plan and leverage the event
Event delivery
1-31 July 2019
Post-event evaluation

21. Ngā mihi Thank you