1. Digital Public Health : Community Video Distribution
Richard Anderson, Kiersten Israel-Ballard, Trevor Perrier, Vikrant Kumar
Project Overview
Background and Partners
Digital Green
Utilize consumer technologies to improve maternal and neonatal health.
Locally created video content for externally defined health messages.
Community video showings promoting health safety adoption.
DPH for agriculture
Public video showings
2680 videos
1803 villages
PATH
Seattle NGO finding global health solutions.
Has collaborated with community mothers’ groups in Uttar Pradesh since 2006.
Encourage engagement in local mothers’ groups.
DPH In Action: Uttar Pradesh
Raebareli, Uttar Pradesh
Location: 3 Bocks in Raebareli, Uttar Pradesh, India
Local NGO has produced 11 DPH videos.
Topics: Birth Preparedness, Breastfeeding, Nutrition, Family Planning and Immunizations.
Feasibility Study: September 2012 – May 2013
55 mother’s groups 607 video showings
As of June 1, 2013
27 villages, 826 disseminations, 984 viewers
Sample Video
Evaluation Study
RCT with 120 mothers’ groups
Intervention: 80 groups with DPH
Compare: 40 groups without DPH
Control: Communities with no mother’s groups.
Evaluation Study Timeline
June 2013 – facilitator training
October 2013 – first disseminations
change.washington.edu
cs.washington.edu/research/c4d