1. California Integrated Waste Management Board November 2009 Agenda Item 12 Discussion Of Waste Tire Market Development Program Evaluation

2. California Integrated Waste Management Board Agenda 1. Project Overview and Role of Advisory Group (Howard Levenson) 2. Project Scope/ Work Progress (Jennifer Caldwell) 3. Handouts (Ed Boisson) – Program Evaluation Goals and Desired Outcomes – Preliminary Program Evaluation Criteria 4. Next Steps – Discuss upcoming milestones

3. California Integrated Waste Management Board Project Overview: Purpose Review CIWMBs waste tire market development programs Determine how well these programs are achieving defined goals Determine what can be done to enhance CIWMBs approach to be more effective

4. California Integrated Waste Management Board Project Overview: Basic Approach Assess market growth potential for each product sector and what it might take to realize potential Define market development priorities or targets for CIWMB Evaluate how well current CIWMB programs are aiming at their targets Are program elements hitting targets? Are targets in sync with markets?

5. California Integrated Waste Management Board Project Scope: Focus Programs to be evaluated include Waste Tire Research and Market Development Evaluate allocation of staff and fiscal resources (not an audit) Identify program priorities and emphasis Strategize to restructure programs as needed to achieve program goals

6. California Integrated Waste Management Board Project Scope: Tasks 1. Obtain Stakeholder Input 2. Verify Tire Market Development Goals and Desired Outcomes are on the Mark 3. Review Scrap Tire Market Development Programs Implemented Outside of California 4. Perform CA Market Penetration Analysis 5. Evaluate Effectiveness of Current Waste Tire Market Development Programs 6. Prepare Evaluation Report and Templates

7. California Integrated Waste Management Board Work Status Planning approach, developing evaluation criteria, identifying market barriers Continuing Advisory Group and Interested Parties meeting for stakeholder input Background investigations and market penetration analysis underway

8. R. W. Beck, Inc. Goals and Desired Outcomes See Attachment #1: Proposed Goals and Desired Outcomes for Californias Waste Tire Marketplace

9. R. W. Beck, Inc. Market Development Program Evaluation Criteria See Attachment #2: Preliminary Tires Recycling Market Development Evaluation Criteria

10. California Integrated Waste Management Board Next Steps – Prepare Market development programs history overview – Identify program elements to be evaluated and their respective evaluation measures – Complete market penetration analysis – Review other state/province programs

11. www.ciwmb.ca.gov