1. MARKETING 1.03
Practice Questions

2. What is one way that businesses use marketing information?
1-To develop new products 2-To determine credit scores 3-To change economic trends 4-To prepare sales invoices

3. What is one way that businesses use marketing information?
1-To develop new products 2-To determine credit scores 3-To change economic trends 4-To prepare sales invoices

4. What does continuously monitoring internal marketing information enable businesses to do?
1-Investigate competitors 2-Identify problems 3-Evaluate market share 4-Analyze economic changes

5. What does continuously monitoring internal marketing information enable businesses to do?
1-Investigate competitors 2-Identify problems 3-Evaluate market share 4-Analyze economic changes

6. What is one way that many businesses use the marketing information contained in sales reports?
1-To monitor expense accounts 2-To qualify potential new customers 3-To improve the effectiveness of salespeople 4-To develop negotiating techniques

7. What is one way that many businesses use the marketing information contained in sales reports?
1-To monitor expense accounts 2-To qualify potential new customers 3-To improve the effectiveness of salespeople 4-To develop negotiating techniques

8. By monitoring its sales and its customers' buying habits, what is a business often able to identify?
1-Popular products 2-Research methods 3-Economic resources 4-Competitors' activities

9. By monitoring its sales and its customers' buying habits, what is a business often able to identify?
1-Popular products 2-Research methods 3-Economic resources 4-Competitors' activities

10. XYZ Company noticed that the sales of iPads in blue have increased in sales.  What can be the business determine about the iPads?
1-Popular products 2-Research methods 3-Economic resources 4-Competitors' activities

11. XYZ Company noticed that the sales of iPads in blue have increased in sales.  What can be the business determine about the iPads?
1-Popular products 2-Research methods 3-Economic resources 4-Competitors' activities

12. What type of internal report would indicate to a business that sales for a specific product have dramatically dropped over the past three months?
1-Market demographics analysis 2-Accounts payable summary 3-Annual income statement 4-Quarterly inventory status

13. What type of internal report would indicate to a business that sales for a specific product have dramatically dropped over the past three months?
1-Market demographics analysis 2-Accounts payable summary 3-Annual income statement 4-Quarterly inventory status

14. What type of marketing data can a business obtain by reviewing its inventory reports and customers' invoices?
1-Product quality 2-Customers' credit limits 3-Customers' product preferences 4-Actual market share

15. What type of marketing data can a business obtain by reviewing its inventory reports and customers' invoices?
1-Product quality 2-Customers' credit limits 3-Customers' product preferences 4-Actual market share