1. Key Components of 2019 Budget
TOTAL
Jan - Dec 19
Ordinary Income/Expense
Income
Total HOLIDAY TOUR INCOME
83,000
Total CRAFT TOUR INCOME
13,898
Total SAHI INCOME
20,620
Total Income
117,518
Expense
Total HOLIDAY TOUR EXPENSES
40,600
Total CRAFT TOUR EXPENSES
33,750
Total Member Educ/Development/Misc
9,650
SAHI Eexpenses
Total SAHI Expenses
57,160
Total Expenses
141,160
Net Income/(Deficit)
(23,642)
Key Components of 2019 Budget
Holiday Tour Net Income
42,400
Craft Tour Net Income
(19,852)
Sponsorship Festivals/Community Relations
12,000
Vendor/Staff Appreciation Events included
8,000
Member Educ/Development/Misc
9,650
Holiday Home Tour
accounts for over 70% of our annual revenue and net income from the tour covers over 50% of our operating expenses
Outsourcing of services
We know all of you are very busy running your inns, so the budget assumes continued outsourcing of key areas such as the home tour, web-site administration, marketing and SEO
SAHI Engagement with events and festivals
Budget makes provision for continued sponsorships of major events as we did with Dressing Downton and others
SAHI Web-site enhancements and SEO
Greater investments in blogging and SEO to drive more traffic to our web-sites through referrals from SAHI site
September event
Economics of the event were unfavorable – ($23K) with limited benefit to membership occupancy in 2018
Will continue to explore ways of improving both the economics – to operate at break-even or better – and drive greater occupancy increases to our membership