1. Creating Economic Value From Agricultural Market Information By Robert M. Kintu, Principal Consultant Team Leader – Agri-ProFocus MIS Group Uganda. FIT Uganda Ltd www.fituganda.comwww.fituganda.com / www.infotradeuganda.comwww.infotradeuganda.com robert@fituganda.com 28 September 2012 Arnhem, Netherlands

2. Invited to APF Network by Business Consultancy : Business Consultancy : Business Development Services, Access to markets, Business training and Information dissemination. Infotrade TM : ( Brand Name) Infotrade TM : ( Brand Name) Agricultural Market Information Services (AGMIS) Localized Agricultural Market Information (LAMIS) Value Chain Market Information Services (VARMIS) Farm Record Management Services (FARMIS ) Info point (U) Ltd an Advertising Business Services Info point (U) Ltd an Advertising Business Services Affiliations : Affiliations : FIT Ghana, FIT Kenya, FIT Zimbabwe Networks : Agri-Profocus Uganda AAMIS-NET, SEEP NETWORK Visit : www.fituganda.com or www.infotradeuganda.comwww.fituganda.com www.infotradeuganda.co Member of the Agri-ProFocus : Marketing information Group Currently : Team Leader of 11 Service providers And leading providers of Comprehensive and integrated Market Information Services in Uganda 15years In business since 1997 Our Business Profile

3. CALL CENTER TEXT 8555

4. Uganda Country Context Thematic Area : Market Information and its importance to Rural Farmers Innovative Communities – Theory of Change led by FIT Uganda under the market information services group Shaping the MIS Sector in Uganda though Network Achievement of the MIS Group in Uganda Our Vision as the APF MIS Group STRUCTURE OF PRESENTATION

5. Ugandas Country Context Land locked Country Bordering (Kenya, S. Sudan, Tanzania,Rwanda, DRC- Congo ) Naturally Gifted by Nature (every green and with unique setting for people allowing easy of survive for both its people and animals) Progress: People living in poverty fell from 56% in 1992/93 to 24.5% in 2009/10 Estimated population of 33 million people, Rapid population growth of 3.3% (one of highest in the world) 50% of the 33 million people are below age 18; Dependency Ratio of 12 dependents to every worker, 7.8% Highest rates of economic growth in Africa (average since 2000), per capita income of US $460 which below the sub-Saharan average 5

6. Significance & Relevance of Market Information FACTS 80 % of the Economy is dependent on Agricultural Sector These are small holder farmers with an average of 2.5 acres of land Increase demand for food around the regions ( Rwanda, Kenya and S. Sudan) Need for Market Information growing day per day Production Information Market Demand Information Transaction opportunities 6

7. MARKET INFORMATION SERVICE : Responses to these farmer /trader Needs Side Production Quantities produced for given market/ buyer Quality desired by buyers Time of demand(variations in seasons) The allowed transaction cost Side Marketing Support the farmers/trader to sell more to the current buyers Support the sourcing and research for better markets Secure medium and long term markets for sustainable production Secure market that offer the best prices

8. TRANSACTION LEVEL Business Offer Selling price Quality and quantity verification Establishing Farm gate price Bids Price offers Location of buyers Cost of delivery Deals Agreed selling price Terms of engagement Contract Delivery End Markets By Definition: Market Information is a business resource that contributes to know- how and increases the chances for the businesses to manage prevailing situations and plan for future market opportunities.

10. MEET THE MIS AGRI-PROFOCUS MEMBERS

11. TYPE OF INFORMATION PROVIDED DIFFERENT ACTORS DIFFER Knowledge & Exposure Farm Technologies; Inputs sources Reliable Price comparisons; Farming Mgt. systems Production Estimates; Market Visibility Post harvest Solutions Buyer offers / Marketing Opportunities; Visibility; Trading Options FARMIS- FIT AGMIS- FIT KRC UCC/ EAGC AgriNet NAADS AMITISA/ CKWs by Applab NARO/ UNADA

12. Joint MIS Group Achievements- Results / Desired Outcomes MIS 2010 Symposium Relevance of Market Information to Farmer Entrepreneurship MIS 2011 Symposium Marketing Information a Leverage in National Food Security Planning and Regional Sustainable trade. MIS 2012 Symposium Creating Economic Value From Agricultural Market Information MIS 2013 Symposium Stimulating Sustainable Supply- Market relationships though Market information Parameter201020112012 Participants day 1100143166 Participants day 2137144

13. Standardization Sub Committee Uganda Bureau of Statistics (Chairing Organization) FIT Uganda (Co-chair) Ministry of agriculture (Deputy Chair) Bank Of Uganda SNV KRC National Bureau of Standards Kulika uganda Ministry of Industry and Cooperatives AgriNet Eastern Africa Grain Council STANDARDIZATION Service provider needs Need to carry out market research. Need to develop data collection tools. Improving the methods of data collection. Analyzing of data before dissemination. Understanding the user needs Translation of information to suit different farmers in different regions. Develop a feedback forum Networking to avoid duplication What is being done? Mapping of different market information service providers Set up of the working committee (government and private stakeholders) Developed the terms of reference(ToRs) for the consultant Hired a knowledge worker from KIT – Netherlands to help in streamlining the standardization activities MIS Business operating Standards in interest both the providers and the end users Desired Outcome

14. THE FUTURE AND OPPORTUNITIES WITH THE GROUP Address more action led activities that have cross cutting results for all stakeholders. E.g. Standardization, Involving government and private in the next intervention using the group power. Seeking for partnership with potential for the planned event in September 2013. ( Meet the Buyers) Seeking for partnership with potential for the planned event in September 2013. ( Meet the Buyers) Great opportunities for International commodity buyers/ Technology providers (process technologies) 14

15. THANK FOR LISTENING 15