1. Exploratory and Qualitative Research Methods: Part II
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Dr. Michael R. Hyman, NMSU

2. “A man is least himself when he talks
in his own person; when given a mask
he will tell the truth.”
--Oscar Wilde

4. Projective Techniques
Present ambiguous unstructured object
From motivation research binge of 1950s

5. Types of Projective Techniques
Thematic apperception test (T.A.T.)
Word association test (latency)
Sentence completion
Unfinished scenario completion
Third-person role playing

6. TAT

7. TAT

8. TAT

9. TAT

10. TAT

11. Would you think Ms. A or Ms
Would you think Ms. A or Ms. B would drink more milk, or possibly the same amount? (Give reason)
TAT

12. TAT

13. TAT

14. TAT

15. TAT

17. Word Association

18. Sentence Completion People who drink beer are ______________________
A man who drinks light beer is ___________________
Imported beer is most liked by ___________________
A woman will drink beer when______________________

19. Sentence Completion

20. Unfinished Scenario

21. Third-person Role Playing