1. Media & Advertising 45% of his/her time 60% of his/her time 2 days
The average person spends listening
45% of his/her time
A student spends listening
60% of his/her time
Within we will forget what we heard days before
2 days
Better listening could save our country
1 BILLION dollars!
99 % of Americans own a T.V.
Americans are willing to pay for T.V. **

2. There is not 1 single inventor of the television…
The hours between 7pm – 10pm are called
prime time
The major television networks are:
NBC
ABC
CBS
FOX
Commercial Broadcasting Stations – Depend on advertising for survival.
PBS – Public Broadcasting Stations – (Sesame Street, etc.) – Depend on government funding for survival.
re is not 1 single inventor of the television…
52% of individuals learn about products from TV. Where are some other places to learn about products?
Internet
Newspaper/Magazine
word-of-mouth
Radio

3. Billboard advertising – the most used and oldest
Billboard advertising reaches 93% of Americans
Television advertising reaches 94% of Americans
The average person has to see an ad 7 times before they remember it.
Outdoor advertising costs 80% less than TV advertising.

4. Advertising geared to kids/teens/adolescents is a HUGE business.
Over 800 million dollars a year is spent on advertising geared to kids. Ads such as:
Food
Electronics
Toys
Clothes
Trips
movies