1. PUBLIC SERVICE ANNOUNCMENTS (PSA)
REVOLUTIONARY WRITERS UNIT PROJECT

2. Public service announcements are messages in the public interest broadcasted by the media with the objective of raising awareness, changing public attitudes, and behavior towards a social issue.

3. Using the Power of Persuasion to Make a Difference

4. PSA Project
Directions: In groups of 2-4 students, create a PSA to persuade an audience to take part in a cause or charity of your choice. You will incorporate the persuasive techniques and rhetorical devices we have been studying throughout our Revolutionary Writers unit.

5. Possible Project Formats
Video Advertisement: No Kid Hungry
Radio broadcast: Fight Childhood Obesity
Poster/Flyer/Billboard advertisement:

6. Project Formats
Summarize your argument—why people should agree with your cause or promote your charity
Include the name of your cause/charity
Explain why people should also support it
Verbally and/or visually
The persuasive techniques and rhetorical devices need to be displayed/demonstrated in both the written components and the creative formats

7. Requirements All 3 persuasive techniques At least 2 rhetorical devices
Logos, Ethos, Pathos
At least 2 rhetorical devices
Repetition, Restatement, Rhetorical Question, Allusion
Elements of an argument
Introduction
Hook, background, thesis
Body paragraph
Support, counterclaim, rebuttal
Conclusion
Rephrase thesis/sum up ideas
Call to action!
Typed copy of the PSA (1 per group)
3 paragraphs
Bold the persuasive techniques
Underline the rhetorical devices

8. LATE PROJECTS WILL NOT BE ACCEPTED!
Due Dates
B DAY: MONDAY 12/22
A DAY: TUESDAY 12/23
ONE MEMBER OF EACH GROUP MUST UPLOAD THE THREE PARAGRAPHS TO TURNITIN.COM!
LATE PROJECTS WILL NOT BE ACCEPTED!

9. Today in the Media Center…
Research and select a cause or charity to focus your PSA on (helpful link: )
Start (and finish?) your introduction paragraph
Warning: A portion of your grade will be how well you work as a group and your productivity during class/Media Center
Homework
Finish your introduction paragraph
It will be checked as a 10 point homework grade on Monday 12/15