1. MODULE 7 GEOLOCATING

2. OCTOBER 1
“But you will receive power when the Holy Spirit has come upon you, and you will be my witness in Jerusalem and in all Judea and Samaria, and to the end of the earth.” Acts 1:8

3. Market Focus
Your business will need to look outside the company for the input and data necessary to make strategic and tactical decisions.

4. Good questions to ask
Who is not currently served by what you are providing?
Who is currently under-serving your potential customer?
Is there an age, gender, ethnic differentiation?
How can you get a glimpse of viability with the least amount of capital outlay … internet questionnaire, test group?

5. Where is the best place to begin and why?
Local
Regional
National
International
Is it by market dynamics that are best exemplified in a specific place?
It is in a place that you have more impact, influence, council and resources?

6. Geolocating Domestic International Cyber
Supply, Labor, taxation, tariffs, distribution, retail, expansion, profitibility?

7. Where to find data of market share and location?
Trade sites
Fed Gov industry statistics
Chamber of Commerce
HBS data
Library subscriptions for business data
Passport
Mintel Market Research Reports
Business Source Premier
SRDS Directory of Trade Magazines
Associations Unlimited

8. What is Geographic Segmentation? -- Survey Gizmo
In marketing, geographic segmentation is when a business divides its target market based on location in order to better tailor its marketing efforts
There are several ways in which geographic segmentation can be performed.
The market can be divided by geographical areas such as city, county, state, region, country, or international region.
Another option is to segment the market into rural, suburban, and urban areas.
You can even use geographic segmentation to divide a market by climate, or the total population in each geographical area.
Geographic segmentation allows large companies to target the varying wants and needs of customers in different regions.

9. Once it is established think beyond to scalability.
Scalability- The capacity to be changed in size or scale.
Does the project have a better chance to saturate a given location or be scaled to other locations?

10. Seeking Counsel Take advantage of who is here at Asbury:
Accounting - Prof Walsh
Marketing - Prof Moore or Ross
Your Story and Managing people - Dr. Yoder
FInd investors who can assess feasibility:
Bank Loan Officers
Venture Capitalists
Small Business Owners

11. Seeking expert input Local Government State Government
Chamber of Commerce
Economic Development

12. October 3 Old World Timber Nate and Stevie Brown THis is the overview
THis is the interview

13. October 5 Small Group Navigating Business God’s Way
Week 6 - final week this Friday
Begin PRAXIS 1 next Friday