1. Identifying how much you need to work your marketing & sales. MODULE 5
Pipeline
Identifying how much you need to work your marketing & sales.
MODULE 5

2. 5
Your sales pipeline is essential to understand how many opportunities you need to meet your revenue targets, and to determine how much time and attention to give to prospects in each stage of the pipeline.

3. Your Sales Pipeline

4. (Promotion activities)
Sales Pipeline
Outbound: Cold/Warm Calling, Social media outreach, cold
Inbound: Blog, Social Media, Content Curation, Guide, marketing
In-Person: Networking/Speaking/Exhibitions
Lead Generation
(Promotion activities)
Shows interest
Shares contact details
Makes contact
Initial conversation had
Problem/client fit determined
Suspect
Meeting held to scope requirements in detail
Approach determined
Resource plan created
Qualified
Sales presentation made
Pricing determined
Proposal submitted
Proposed
Meeting held with client to share feedback
Pricing negotiations
Win/Lose
Value in each?
Conversion ratio?
Target pipeline size?

5. Pipeline Tasks Complete the following task:
5.1 Create your standard pipeline