1. Week 3 – Class 4 & 5 – Monday and Wednesday
B-Cap
Week 3 – Class 4 & 5 – Monday and Wednesday

2. Agenda LinkedIn Chapter 1 & 2 Email Assignment
Passive Writing – Example
Chapter 3
Declarative Statement
Team Writing
Blog Assignment for Monday

3. LinkedIn Assignment Results
Good photos
Header - more than just a “Student at the University of Iowa”
Generally good summaries
Avoid vague, generalizations (going into management)
Passive language (“I have been working” to “I work”)
Emphasize impact – saved $1,000, improved efficiencies by 10% etc…
Suggest using a brief description then bullets
Generally good consistency and grammar
Average score = High Score = 15 (1) Low Score = 10

4. Communication/Audience Credibility for Persuasive Results (pg 16)
Shared Values
Goodwill
“reciprocity” (fair bargaining)
“likeability”
Image and Emotional Appeal
Rank
Expertise
Authoritative

5. Persuade with Message Structures (pg 17)
Strong Opening and Closing - benefits
Problem/Solution for balanced structure
One-sided vs. two-sided structure
Pro/Con – which do you lead with and why?
Inoculation technique – mildly opposing (bait and switch)
Ascending vs. descending (most important first, least important first)
Ask for Less vs. Ask for More (think negotiation)
Foot in the Door vs. Door in the Face

6. Message Strategy - Direct vs. Indirect
Direct Approach - concrete business action items
Starts with the main idea
Supports and justifies the idea with facts
Considers other options
Concludes
Indirect Approach - best for bad news
Starts with a buffer
Provides justification*
Gives the conclusion (main idea – bad news)*
* These two items can be swapped

7. Channel Selection
Know the when to use each of these channels; advantages and disadvantages of each:
In Person
Digital
Print
Factors to consider when selecting your channel(s)
Richness
Formality
Channel Limitations (Digital/Print vs. F2F)
Urgency
Cost
Audience Preference
Security and Privacy

8. Chapter 2 – Writing Process
Five Step Writing Process (Start big, then get small - pg. 37)
Research
Organize (group, arch, blueprint)
Focus (key skimmable points, then add details)
Draft
Edit

9. Chapter 2 – Editing Process
Inverted Pyramid (Start Big, then get small – pg 45)
Strategy (audience, channel, style, approach)
Macro (Design, Organization, Logic, Linkage)
Micro (Brevity, Style)
Correctness (grammar, punctuation)

10. Writing an Email (3:50) Planning
Purpose: is it best to front-load or buffer the message?
Key points: what are they? Why are they important?
Action Items: who, what, when
Writing
Correct tone, professional: Consider the audience
Clear, compelling subject line and content
Avoid rambling, superlatives, drama
Complete and Send
Revise and clean
Correct invites, cc’s & attachments
Salutation with contact information

11. Routine Email Assignment #1
Schedule an interview with Ms. Sarah Moneymaker – Guano Energy
Provide all the necessary information and instruction  
Remember to write clearly and concisely (not wordy), and provide clear instructions with deadlines etc... 
Due: In Alex’s Inbox by 5:00 Friday, September 14.

12. What Should be in the email?

13. Email Rubric – (15 points)
Subject Line (1 point): Clear, Informative
Greeting (1 point): Professional with appropriate formality
Overall Message (3 points):
Properly formatted for easy reading
Logical organization and progression of thought
Use clear instructive language
Information/Structure (3 points):
Each section (paragraph) should have a main point/objective
Each objective should be appropriately and logically supported (where necessary)
Each section should contain appropriate details and information
Each section should conclude appropriately (not leave the reader “dangling”)
Reader should know what to do, clear call-to-action
Reader should understand next steps/expectations
Appropriate Attachment(s)

14. Email Rubric (continued)
Closing (2 points):
Goodwill statement
Professional salutation
Complete Professional Signature Block
Language (2 points):
Clear, concise writing and phrases (no run-ono sentences, passive language)
Clear and precise word choices
Grammar (3 points):
Free of any spelling and punctuation errors
Free of any grammatical errors (verb/tense agreement, subject/article/plural agreement)

15. Looking Ahead Wednesday, January 30 TODAY
Chapter 3 DUE – Passive Writing
Effective Claims/Declarative Statements
Assignments given out on Wednesday TODAY!
Team Building in the Cafeteria
Hidden Benefits of Keeping Teams Intact
Chapter 4
BLOG POST will be assigned for Weekend
Monday, February 4
Bad News Assignment
Will discuss Case Studies
Will discuss Chapter 4
Begin Team discussions

16. Passive Writing Example (4:05)
“Rigorous courses at Tippie are providing me with a solid business foundation and my experience in the private sector has given me the opportunity to demonstrate that foundation as well as learn important customer service and teamwork skills.” [38 words]
The classes at Tippie provide a solid business education to complement my customer service experience and teamwork skills for demonstrated success in the workplace. [24 words]

17. Chapter 3 Design for High Skim Value Headings Whitespace Typography
Tables
Clear Progression and Linkage (logical flow)
Throughout the content
Intros and Conclusions
Logical Paragraphs and Sections
Intro, support, conclusion
Section-by-section paragraphs (ascending, descending logic)

18. Writing in Groups (pgs 48-49)
Agree on Group Guidelines
Agree on Tasks and Timelines
Organize around the Five Step Process
Research
Organize
Focus
Drafting
Editing

19. Declarative Statements
Must be Specific – not generic or general
Assertive – firmly state a position
Must be Provable

20. Group Writing Exercise (4:20)
Draft a Declarative Statement About How to Effectively Work On A Team
One Major Idea, Tip, Best-Practice
Provide at least two supporting data points
Have a solid conclusion

21. Assignments Due Monday
BLOG POST: Team Performance and Membership– Due Monday before Class
Based on your experiences and philosophies, what do you believe are the most important characteristics/practices of a successful functioning business team? And Why?
What are the most important characteristics and behaviors of a successful business team member? And why?
If you were to interview for an open position on a small business team ( people) why should a successful team want you to join their membership? In other words, what skills, characteristics, and abilities do you offer to help a business team’s performance and success?
Readings
Chapter 4, (and Chapter 3 if you haven’t already)
Team Building in the Cafeteria and Hidden Benefits … (On Blog and in ICON)

22. Looking Ahead Monday, February 4 Blog Assignment due before class
Effective Claims (Blog and ICON)
Read: Chapter 4 (Micro-Writing Skills) DUE
Read: Team Building in the Cafeteria DUE
Hidden Benefits of Keeping Teams In Tact DUE
Wednesday – Team Work
Two More Case Studies (10 min. each)
Team Building
Team Discussion