1. KNES 452: Sports Marketing Ms. Shana Gass, MSLS, MS sgass@towson.edu sgass@towson.edu Reference Librarian September 2010

2. Secondary Data Definition: …data that are already published or compiled (Mullin, Hardy, & Sutton, 2007) Sources – Government organizations – Trade associations – Market Research firms (example)example – Published books & articles; specialized online resources

3. Topics Competitors & Market Share Sports Business News Sports Marketing Scholarship Target Markets

4. Subject Gateways & Course Gateway Research > Course Gateways > KNES 452 Subject Gateways KNES MKTG

5. Competitors LexisNexis Academic database > Company Profiles > Check Hoovers before searching

6. Market Share Market Share Reporter – book on reserve – Online in Gale Directory Library (library database) RDS Business Suite (library database) > TableBase tab

7. Sports Business News & Marketing Scholarship Business Source Complete database Can be searched with SportDISCUS in combination

8. Sports Business News SBRNet …..which also has market research!

9. Target Markets Demographics – American Factfinder (Census & American Community Survey) : factfinder.census.gov – Sports-specific: SBRNet database Demographics & Media Habits – Mediamark database Psychographics (AKA Lifestyle) – SRDS Media database > Local Market Audience Analyst

10. More Marketing Sources! Cook Library Subject Gateway for Marketing: http://cooklibrary.towson.edu/marketing http://cooklibrary.towson.edu/marketing Secondary Data Sources for Marketing: http://cooklibrary.towson.edu/helpguides/guides.cfm?id=45 http://cooklibrary.towson.edu/helpguides/guides.cfm?id=45

11. Questions? Shana Gass Reference Librarian Cook Library, Towson University sgass@towson.edu / 410-704-2395 sgass@towson.edu Thanks and good luck!