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The European Fresh Market: Challenges & Opportunities By; Mauro Suazo Suazo Agro International July, 2011 San Pedro Sula, Honduras
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Overview Introduction The European Fresh Market The Melon Market Trends & Developments Conclusions: Challenges & Opportunities
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Overview Introduction The European Fresh Market The Melon Market Trends & Developments Conclusions: Challenges & Opportunities
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Overview Introduction The European Fresh Market The Melon Market Trends & Developments Conclusions
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The European Fresh Market Fragmentized Market Europe: 44 countries (including Russia) 24 Western European countries 20 Eastern-European countries In total more than 800 million people 27 countries within E.U.
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The European Fresh Market Fragmentized Market Fragmentized market Different import markets: but borders are diminishing Every country is a market on its own: but supermarkets are rationalizing
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Overview Introduction The European Fresh Market The Melon Market Trends & Developments Conclusions: Challenges & Opportunities
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The Melon Market Most important Melon Varieties Galia melons Yellow honey dews Cantaloupe Piel de Sapo Charantais Orange flesh honey dews Others
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The Melon Market Most important Watermelon Varieties Seedless Watermelons Striped Seeded Watermelons (Quetzali) Baby Watermelons (1,5 -2,5 kg. per piece)
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Overview Introduction The European Fresh Market The Melon & Watermelon market Trends & Developments Conclusions: Challenges & Opportunities
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Trends & Developments Increasing standards for Food Safety ISO 9002 – HACCP GlobalGap
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Trends & Developments Quality, Quality, Quality
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Trends & Developments Increasing share of Discounters
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Trends & Developments Market Discounters Limited Product assortment: BASIC Good Quality and Safe products Sharp Consumer price / Low Margin High Volume
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Overview Introduction The European Fresh Market The Melon & Watermelon market Trends & Developments Conclusions: Challenges & Opportunities
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Conclusions: Challenges & Opportunities Producers & Exporters Focus on Quality (Zero Tolerance) Focus on eating quality (brix levels) Focus on Food Safety (Global Gap) Developing varieties with shelf life (Cantaloupes & new varieties of Galias) Partnerships throughout the supply chain (make the chain less costly & more efficient)
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Conclusions: Challenges & Opportunities Distributors Focus on Quality (Zero Tolerance) Focus on eating quality Covering Europe House Branding: Royal Fresh Innovation in packaging & varieties
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Satisfy our customers!
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Sin duda alguna pero.. Si se puede
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Quien podra contra nosotros?
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Muchas Gracias a todos! Mauro Suazo 305 546 1352 & 954 892 9470 SuazoAgro@aol.com
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