1. A PRESS/MEDIA KIT DUE : A Press Kit February __12th, 2019
To change the image on this slide, select the picture and delete it. Then click the Pictures icon in the placeholder to insert your own image.

2. WHAT IS A PRESS KIT?
A press kit is a collection of information that announces what is coming or what is already here.
It allows an individual, organization, or company to make an impressive promotion of the item, individual, or etc.
It is a tool that could also be a digital press kit.
The goal of the press kit is to establish your full attention on the promotion.

3. ELEMENTS TO INCLUDE IN YOUR SELECTION:
1. The Press Release:
Your press kit's press release announces the whole idea.
If you've got a new product, the press kit helps introduce it. If your company is merging with another, the press kit champions it.
You can include multiple press releases in your press kit, or you can issue a press release before the kit goes out
A word of caution; don't pack your press kit with more than one press release just because you can.
If you're sending a press kit to an editor, you'll need just one press release  

4. 2. A Brief Letter/Table of Contents
This is especially helpful for any kind of press kit that included a lot of different, but equally important, elements. Your letter can be addressed to the media thanking them for their interest in your company, and then you can provide a summary of what's included. Be sure to make your media contact's name, and contact information, clear on this page since it will be the first one he or she will see.
All of these elements help your content come together and feel much more organized than papers and samples randomly stuffed into a folder.

5. 3. BROCHURES
PR pros use press kits to announce a new product, but you can also include your brochure. Brochures are especially helpful to explain your product or service outside of a simple press release. It's one thing to create a press kit for a new type of health snack; it's something else entirely to create a press kit that brings a new financial product to the investment market. 
For a trade show press kit, you can include a number of brochures that give the editor/reporter a large amount of information about your product/service. This helps them determine if they even want to cover what you're offering up for free media exposure.  

6. 5. Past Press Coverage
If you've received free media coverage before, you can include a sheet that details those media outlets.
Some companies like to include copies of articles written about them in their press kit, and that adds a level of credibility to the campaign.
A publicist can be hired to do this job.
If you're including articles, a few pages will be more than enough content for your press kit. Determine if a simple sheet identifying these outlets instead would better serve your press kit and the editor/reporter.

7. A FLYER USED FOR THE OVC
This is flyer used by the OVC and is still being used at different event. This is an example how your picture can continue after the story.

8. OTHER ITEMS Any or all recognitions. Facebook site
Professional invitation.
The Product
Business card.
Flyers.